Catchword Opens Los Angeles Office, Names Brent Scarcliff Managing Director.Business Editors OAKLAND, CA--(BUSINESS WIRE)--Aug. 7, 2000 Catchword, a Bay Area brand development firm, announced today that it has opened an office in the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. area, and has named Brent Scarcliff its Managing Director. Located in Redondo Beach Redondo Beach (rĭdŏn`dō), city (1990 pop. 60,167), Los Angeles co., S Calif., on the Pacific Ocean; inc. 1892. Once a commercial port for Los Angeles, it is a residential and resort city with a protected harbor and an excellent marina. , the new office will service Catchword's Southern California clients in technology, media, entertainment, consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and and a variety of other business sectors. "The surging Southern California economy made opening an office here a logical next step. We are delighted to have recruited Brent Scarcliff to head our new office. Not only is he a native of Los Angeles, he also brings a rare combination of creative, linguistic, marketing and technology expertise to Catchword," said Burt Alper, the firm's Strategy Director. Prior to joining Catchword, Scarcliff was a Director of Information Technology with Wolters Kluwer, a Fortune Global 500 publishing firm specializing in internet and intranet development. He holds an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration in marketing from Loyola Marymount University and received his AB in Linguistics from the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States). at Davis. As a Ph.D. candidate in Indo-European Studies at UCLA UCLA University of California at Los Angeles UCLA University Center for Learning Assistance (Illinois State University) UCLA University of Carrollton, TX and Lower Addison, TX , Scarcliff specialized in historical linguistics and comparative mythology working with a wide range of languages. "Brent's extensive background in etymology etymology (ĕtĭmŏl`əjē), branch of linguistics that investigates the history, development, and origin of words. It was this study that chiefly revealed the regular relations of sounds in the Indo-European languages (as described helps ensure that each brand we develop at Catchword tells the right story," noted Alper. Catchword's principals and professional staff have extensive experience in branding marketing, linguistics and technology. The firm's clients include Adobe, Levi Strauss, Microsoft, Pepsi, and Universal Music Group. Among the names Catchword has created are: Dreamery, the premium ice cream from Dreyer's; Petopia, the internet pet paradise; Andale, an online auction service; and Cysive, a premiere builder of e-business architectures. For further information, visit the Catchword web site at www.catch-word.com, or phone Catchword's Bay Area office 510/628-0080, or its Los Angeles office at 310/937-3434. |
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