Catchword Creates ClearLead, Name for Microsoft Web Platform.Business &Technology Editors OAKLAND, Calif.--(BUSINESS WIRE)--Feb. 7, 2000 Catchword, a Bay Area brand development firm, announced today that it has created ClearLead, the name for Microsoft's new Internet See Web 2.0 and Internet2. lead management platform. ClearLead is a Web service that allows small businesses to quickly and easily respond to, and manage, the real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. inquiries of its Internet customers. With easy-to-use, automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. tools, ClearLead helps businesses track leads, maintain records and schedule customer interactions. ClearLead can also automatically forward urgent customer requests to text-enabled pagers. Since ClearLead is hosted by Microsoft, no special software is required, just network access. &uot;Our mission was to create a name conveying the simplicity and ease of use this Microsoft web solution offers. It also had to be a name which could, in the future, be tailored to specific industries,&uot; said Alex Simons Alex Simon was born on December 11, 1825, in Konin, Poland, and died on October 4, 1906. Alex Simon was a Jewish Texan leader in the community of Brenham, Texas. He was the husband of Julia R. Simon and a citizen of The Republic of Texas. , product unit manager for Microsoft. &uot;ClearLead communicates the accessibility of the service, while being easily adaptable a·dapt·a·ble adj. Capable of adapting or of being adapted. a·dapt  a·bil to application
extensions.&uot;
&uot;We were particularly intrigued with the double meaning of ClearLead, which suggests both the ability to easily track leads, and the notion of clear leadership,&uot; said Burt Alper, Catchword's co-founder and strategy director. &uot;The shortness and familiarity of the name, not to mention trademark and domain availability, were also important.&uot; Catchword's principals and professional staff have extensive experience in branding, marketing, linguistics linguistics, scientific study of language, covering the structure (morphology and syntax; see grammar), sounds (phonology), and meaning (semantics), as well as the history of the relations of languages to each other and the cultural place of language in human and technology. Recent names created by Catchword include Cysive, the new name for Alta ALTA Alberta (Canada) ALTA AltaVista (stock symbol) ALTA American Land Title Association ALTA American Literary Translators Association ALTA Atlanta Lawn Tennis Association Software, Petopia.com, a seller of pet food and supplies on the Internet; and Andale, an Internet service for vendors selling via online auction. For further information, visit the Catchword web site at www.catch-word.com. |
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