Catching a code.

Just-launched Code.TV is creating an Internet network to target 25-49 year-old Los Angelenos.

The site, which bills itself as "online TV for affluent urbanites," will feature original video segments about Los Angeles hot spots, whether it's an impossible-to-make-reservations restaurant or a hot new nightclub.

Local celebrity experts, including Court TV/Hollywood Heat's Shira Lazar, Tyra Banks' stylist Yaniece Piper Thomas and CBS music host Jonathan Redford, will host the segments.

"Los Angeles trendsetters strive to be ahead of the curve," said Code.TV executive producer Morgan Hertzan. "Not only does Code.TV provide them with access to the most exclusive things to eat, buy, see and do, it does so with video and enables them to know the places, and the people behind them, in a much deeper and more visual way."

Code Networks, based in New York, was founded by Hertzan, who previously worked for MTV as an executive producer of broadband networks, and Joseph Varet, who launched the MTV Games studio.

"Code.TV was created to connect with affluent Americans under the age of 50, with original programming uniquely relevant to them," said Jaret. "This is arguably the world's most desirable audience, yet they have never before had their own TV network."

Staff reporter Dan Cox can be reached at [e-mail] or at [phone], ext. 230.