Catch and release.

What's good for sport fish along the Gulf Coast is a loss for Little Rock.

JM Associates, the longtime producer of outdoors television and for the past couple of years a wholly owned subsidiary of the Atlanta firm Career Sports & Entertainment, has decided to table its Redfish Cup tournament circuit in 2010. Since 2003, JM has touted Redfish Cup as the premiere inshore saltwater fishing tournament series, a designation helped by the fact that JM also produced a dozen half-hour shows covering those tournaments for ESPN2.

As the economy cinched up, though, the circuit lost sponsors. Six hours of programming lost is a blow, but JM still covers bass fishing and saltwater for ESPN, and is counting on new business with the Arkansas Lottery and the National Geographic Channel to carry it to the other side of the recession. Meanwhile, red drum from Kemah, Texas, to Punta Gorda, Fla., can rest easier knowing that next year they're unlikely to be caught, measured, weighed and potentially kissed on Sunday morning basic cable.