Catapult PR-IR Expands Team as It Gears up for Next Chapter in Agency's Growth.BOULDER, Colo. -- Catapult catapult (kăt`əpŭlt'), mechanism used to throw missiles in ancient and medieval warfare. At first, catapults were specifically designed to shoot spears or other missiles at a low trajectory (see bow and arrow). PR-IR, a leading strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. and investor relations Investor relations The process by which the corporation communicates with its investors. firm specializing in high-tech markets, has announced the addition of a new employee to its staff. Laura Franks joins as an account coordinator to assist in the daily servicing, research and writing demands of the firm's growing clientele. Guy Murrel, co-founder and principal of Catapult explains, "Laura brings a fresh perspective to our team and strong writing expertise that will help us in clearly and creatively articulating our clients' stories and messages to the media and analyst communities." Franks joins Catapult after working at Schenkein Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most in Denver. She graduated with honors from the University of Colorado University of Colorado may refer to:
About Catapult PR-IR Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. In 2003, the firm won a prestigious "Best Agency to Work For" award from the Holmes report. Catapult's client roster includes Connexn, Delphi Technologies, Sonic Foundry Sonic Foundry is the former developer of various media software suites, which were purchased by Sony in late 2003. Sonic Foundry's current product line consists of the webcasting, presentation software Mediasite. and Rally Software Development. For more information on Catapult, call 303.581.7760 or visit the company's Web site at http://www.catapultpr-ir.com. |
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