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Catapult PR-IR Expands Staff with Addition of Will Taylor; Agency Recently Celebrates Five Years as One of the Leading Boutique High-Tech PR Firms in Colorado.


BOULDER, Colo. -- Catapult PR-IR, a leading strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists.  and investor relations Investor relations

The process by which the corporation communicates with its investors.
 firm specializing in high-tech markets, has announced the addition of a new employee to its staff. Will Taylor joins as an account coordinator to assist in the day-to-day support of client accounts, including editorial and competitive research, writing, maintaining client reports and media and analyst relations.

"Will brings a wealth of experience to Catapult that will support both the growth of our agency and the needs of our clients," said Guy Murrel, co-founder and principal for Catapult. "We're pleased that Will has joined our team and will apply his strong organizational, writing and media relations skills on behalf of our technology clients."

A seasoned high-tech marketer, Taylor has worked for major players in the wireless, trade show, magazine publishing and government markets. Most recently, he served in a variety of sales and marketing coordination roles at Proligo LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a biotech company with headquarters in Boulder. Taylor is a graduate of Colorado State University Colorado State University, at Fort Collins; land-grant with state and federal support; chartered 1870, opened 1879 as an agricultural college, assumed present name in 1957. There is a veterinary teaching hospital, an agricultural campus, and a research campus.  with a BA in journalism and is a member of the Pinnacle Honor Society CSU See DSU/CSU.

1. CSU - California State University.
2. CSU - Cleveland State University.
3. CSU - Channel Service Unit.
 Chapter.

Catapult recently celebrated five years as one of the leading boutique high-tech PR firms in Colorado. The agency's clients include a broad range of established market leaders to emerging growth companies across the globe. Clients include: Azure azure /az·ure/ (azh´er) one of three metachromatic basic dyes (A, B, and C).

az·ure
n.
Any of various dyes used in biological stains, especially for blood and nuclear staining.
 Solutions, BxVideo, Delphi Technologies, Pelion Systems, Rally Software Development and Sonic Foundry. The agency also provides PR and IR support to a number of industry associations and community non-profit organizations, including North Boulder/Denver sub-chapter of the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. ; the Rocky Mountain Chapter of the National Investor Relations Association; and, the Boulder Museum of Contemporary Art (BMoCA).

"Despite some tough economic conditions over the past several years, technology firms continue to recognize the power and cost-effectiveness of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  as the driving force of the overall marketing mix," said Terri Douglas, co-founder and principal of Catapult. "Our commitment to serve the technology marketplace continues to pay dividends for our great roster of clients, dedicated employees and Catapult."

About Catapult PR-IR

Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. In 2003, the firm won a prestigious "Best Agency to Work For" award from the Holmes report. Catapult's client roster includes Azure, Delphi Technologies, Sonic Foundry, Pelion Systems and Rally Software Development. For more information on Catapult, call 303-581-7760 or visit the company's Web site at http://www.catapultpr-ir.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 21, 2004
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