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Catalyst appoints Mike Shamshirian strategic marketing director.


SANTA CLARA, Calif.--(BUSINESS WIRE)--Feb. 13, 1995--Catalyst Semiconductor Inc. (NASDAQ/NMS:CATS) Monday announced the appointment of Mike Shamshirian, 38, to the position of strategic marketing director.

Prior to joining Catalyst, Shamshirian was non-volatile memory marketing manager at Integrated Silicon Solution Inc., where he was responsible for marketing and product planning of EPROM EPROM
 in full erasable programmable read-only memory

Form of computer memory that does not lose its content when the power supply is cut off and that can be erased and reused.
, EEPROM (Electrically Erasable Programmable ROM) A rewritable memory chip that holds its content without power. Although EEPROMs spawned flash memory, EEPROMs are byte addressable at the write level, whereas flash chips must erase a block of bytes before rewriting. , Flash and Voice EPROM products.

Before that, he was marketing manager at Excel Microelectronics where he was responsible for marketing Flash memories, EEPROM components and PCMCIA (Personal Computer Memory Card International Association, San Jose, CA, www.pcmcia.org) An international standards body and trade association that was founded in 1989 to establish a standard for connecting peripherals to portable computers. PCMCIA created the PC Card. See PC Card.  memory cards.

Shamshirian held various marketing positions prior to Excel Microelectronics, including senior product marketing engineer at Advanced Micro Devices, marketing manager of FIFO (First In First Out) A storage method that retrieves the item stored for the longest time. Contrast with LIFO. See traffic engineering methods.

FIFO - first-in first-out
 memory products at Integrated Device Technology IDT (NASDAQ: IDTI) was founded in 1980 as a semiconductor vendor. Employing approximately 2500 people worldwide, headquartered in San Jose, California and operating a fab in Hillsboro, Oregon, the company both designs and fabricates semiconductor components.  and marketing manager of specialty memory products at Samsung Semiconductors.

Shamshirian holds a B.S.E.E. degree from San Jose State University.

Catalyst Semiconductor Inc. designs and markets a range of nonvolatile semiconductor memory products. Its headquarters are in Santa Clara.

CONTACT: Catalyst Semiconductor Inc., Santa Clara

Don Witmer, 408/748-7700

Stapleton Communications Inc.

Deborah Stapleton, 415/988-9207
COPYRIGHT 1995 Business Wire
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Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 13, 1995
Words:170
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