Cataloguer Boston Proper Making Big Strides in E-tail; Improved Site Boosts Brand's Sales 100% in Fourth Quarter.Business Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla.--(BUSINESS WIRE)--Feb. 17, 2000 Boston Proper, a direct merchant of women's apparel, reported a 100 percent boost in its 1999 fourth quarter online sales without any promotional or advertising support. The newly designed Web site has turned Internet customers on to the brand's audacious apparel. The brand's parent company, Mark Group, reported a 4,000 percent increase in January 2000 online sales as compared to the same quarter in 1999. This tremendous jump in revenue is attributed to the success of bostonproper.com's new look and capabilities, as well as additional sales from other Mark Group retail brands. &uot;We pride ourselves on providing just what our customer wants,&uot; said Michael Tiernan, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the Mark Group and Boston Proper brand manager. &uot;People who shop with us are confident and bold. Our clothes reflect that image and we cater to their busy lifestyle by simplifying the entire online shopping process. The site's new features create an environment where customers easily obtain excellent content and top-tier fashion.&uot; Customers like the changes. Aside from expressing a general appreciation for the easy-to-use functions and attractive new look, shoppers specifically referred to the &uot;tip sections&uot; as important updates. These features facilitate shopping in a variety of ways from selecting the correct size items to instructions on how to remove perspiration perspiration: see sweat. perspiration Fluid given off by the skin as vapour by simple evaporation or as sweat actively secreted from sweat glands to evaporate and cool the body. stains from clothing. Customers also have the flexibility of choosing to shop by lifestyle or by selecting a particular category. A feature escalating word of mouth about the site is the ability for consumers to e-mail selections from the Boston Proper Web site to friends. This creates an environment for shoppers to provide friends and family with suggestions for purchases and gift ideas via e-mail. Bostonproper.com's viral community is the latest version of online communication for retail promotion. Prior to the launch of Boston Proper's new Web site, online sales represented three percent of the brand's total sales for 1999. Since January, the brand's online sales have climbed to eight percent, while forecasts for 2000 indicate an expected increase to 20 percent. Additionally, first-time shoppers constitute 84 percent of the Web site's visitors. The average online order has increased to $202, while the average catalog order is $180. The Web site allows customers to peruse pe·ruse tr.v. pe·rused, pe·rus·ing, pe·rus·es To read or examine, typically with great care. [Middle English perusen, to use up : Latin per-, per- more than 1000 items. &uot;Boston Proper is not just another dot com dot com - com , we're an established brand with a long history of customer service,&uot; Tiernan said. &uot;The Web site simply extends the brand's reach, provides us with an additional distribution channel and offers our customers another way to shop.&uot; In the coming weeks, additional products and features will be added to continuously enhance the Web site. About Boston Proper Boston Proper, a direct merchant geared to busy modern women, features easy to wear business casual clothing, sports wear, shoes and accessories that are high quality and stylish. The brand has a history of exceptional customer service based on its ongoing policy of &uot;return or exchange anything, any time.&uot; Boston Proper merchandise is available by catalogs, which ship eight times per year and in outlet stores An outlet store or factory outlet is a retail store in which manufacturers sell their stock directly to the public through their own branded stores. The stores can be can be brick and mortar or online. in Boynton Beach Boynton Beach, city (1990 pop. 46,194), Palm Beach co., SE Fla., on the Atlantic coast; inc. 1920. A major suburban area, it is also a beach resort and vegetable-shipping point. , Plantation and Ellenton, Florida Ellenton is a census-designated place (CDP) in Manatee County, Florida, United States. The population was 3,142 at the 2000 census. Geography Ellenton is located at (27.522666, -82.525867)GR1. as well as Wrentham, Massachusetts Wrentham is a town in Norfolk County, Massachusetts, United States. The population was 10,554 at the 2000 census. History Wrentham was first settled by the English in 1660 and was officially incorporated in 1673. It was burned down during King Philip's War 1675-1676. ; Dawsonville, Georgia Dawsonville is a city in Dawson County, Georgia, United States. The population was 619 at the 2000 census. The city is the county seat of Dawson CountyGR6. It is named for William Crosby Dawson, political and military leader. and Leesburg, Virginia Leesburg is a historic town and is the county seat of Loudoun County, Virginia, United States of America. Located approximately 40 miles west-northwest of Washington, D.C. . Selected Boston Proper merchandize is available online at www.bostonproper.com. About Mark Group Mark Group is the parent company for three retailing brands: Boston Proper, Charles Keath and Mark, Fore &Strike. The company operates 11 retail stores, seven catalog outlets and three direct mail catalog divisions. Annually the company mails approximately 55 million catalogs throughout the U.S. with sales exceeding $106 million. |
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