CatalogCity.com Names Executive Vice President Finance and Chief Financial Officer.Business Editors/High-Tech Writers PACIFIC GROVE, Calif.--(BUSINESS WIRE)--Jan. 25, 2000 Former Vice President and Chief Financial Officer of Fatbrain.com brings financial expertise and public company experience CatalogCity.com, (http://www.catalogcity.com) the Web's only complete catalog shopping portal, allowing consumers to shop from hundreds of catalogs and thousands of products from one site, today announced the appointment of Don Alvarez as Executive Vice President Finance and Chief Financial Officer. Alvarez, 35, comes to CatalogCity.com from Fatbrain.com, Inc., (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : FATB FATB Florida Association of Ticket Brokers ) where he served as Vice President and Chief Financial Officer. During his tenure with Fatbrain, Alvarez led the company through its successful IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. and was responsible for all finance and administrative activities. Before Fatbrain, he was Assistant Vice President and Controller of West Marine, Inc. Alvarez was also a manager at Deloitte &Touche where he spent seven years working with emerging companies in the retail and direct marketing industries. &uot;Don is filling a very critical role for us,&uot; said President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Lee Lorenzen. &uot;Having taken FatBrain.com public, he not only knows his way around the financial community, but also brings great organizational disciplines and a level of financial sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. that young companies like ours often need. Obviously, Don takes us to the next level, and we're delighted to have attracted such a talented CFO See Chief Financial Officer. .&uot; Alvarez is the fourth senior executive added to the CatalogCity.com management team in recent weeks, joining former-QVC execs Bruce Sellers, Ron Giles and Mike Boyd who were recently appointed Executive Vice President, Marketing and Distribution, Executive Vice President, TV Operations and Production, and Advisor to the President and a member of the board of directors, respectively. &uot;I feel privileged to be joining the ranks of this experienced management team at such an exciting time in the company's development,&uot; said Alvarez. &uot;There is a compelling business model here that generates real, sustainable revenues. I look forward to contributing to the future successes of the company.&uot; About CatalogCity.com Founded in September 1997, and partially funded by Bill Gates and Yahoo! (NASDAQ: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), among others, CatalogCity.com is the first catalog shopping portal. Through a combination of product syndication agreements with most other major portals and its own destination Web site, CatalogCity.com, with its multi-merchant shopping cart, is a one-stop resource that provides consumers easy access to the world's best products. CatalogCity.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. and is headquartered in Pacific Grove, CA. More information can be found by visiting the company's Web site at www.catalogcity.com. |
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