Catalina Marketing Joins SkyGo's Wireless Marketing Study; Leading Provider of Strategic Targeted Marketing Solutions will Participate in Boulder Trial.

Business Editors, High-Tech Writers

SAN MATEO, Calif.--(BUSINESS WIRE)--Sept. 27, 2000

SkyGo, Inc. (www.skygo.com), a wireless interactive marketing company, today announced that Catalina Marketing Corporation (NYSE:POS), a leader of in-store electronic marketing solutions, is participating in SkyGo's first, comprehensive wireless marketing study designed to test the effectiveness of SkyGo's wireless direct marketing model.

Prior to the study, which is scheduled to begin on September 29, 2000, SkyGo will issue more than 1,000 Internet-enabled phones to qualified consumer participants in Boulder, Colo. During the study, consumer participants will receive advertising and marketing messages on the phones from local advertisers and national brands. SkyGo and Catalina Marketing will work together to develop and deliver direct wireless marketing campaigns with the objective of attracting new users and increasing usage of ValuPage (www.valupage.com), the online promotions offering of Catalina Marketing's online division, SuperMarkets Online, Inc.

"Our involvement in this study will allow us to understand the effectiveness of communicating to consumers via wireless devices, such as mobile phones," said Eric Williams, vice president of research and business development with Catalina Marketing. "SkyGo's desire to set the standard for wireless direct-marketing models will assist us as we continue to discover new methods of reaching consumers. This trial offers us the ideal controlled environment to test this new medium and we are pleased to work with an industry leader such as SkyGo."

"Catalina Marketing's proven track record in communicating on a one-to-one basis with consumers will strengthen our goal to make wireless direct marketing compelling for consumers," said Daren Tsui, SkyGo's co-founder and CEO. "Among many of the things we hope to develop, as a result of our study, is a wireless coupon solution for consumers, and Catalina Marketing's existing model is perfect for the wireless industry"

SkyGo will experiment with various advertising campaigns to evaluate the effectiveness of targeted and untargeted messages and gather information for the development of an acceptable usage policy for wireless advertising. The only company in its space to conduct such a study, SkyGo intends to gather documented, quantifiable results on the efficacy of wireless advertising and share them with the industry. Other participating partners include major national advertising agencies, digital and direct marketers, as well as Internet and payment companies, such as Visa U.S.A.

Catalina Marketing Corporation Privacy Policy

Catalina Marketing Corporation is dedicated to providing targeted marketing services that improve the businesses of both consumer goods manufacturers and retailers, while simultaneously providing real value to consumers. While Catalina Marketing uses technology to deliver one-to-one marketing programs, we have a sincere regard and concern for protecting the privacy of the information about our clients' consumers.

We will never release identifying customer information that is provided to us by the retailer without written approval from the consumer and the retailer. Likewise, our participating retailer partners will not jeopardize their customers' privacy by selling or releasing information obtained from loyalty card applications and/or collected from purchase behavior without the customer's permission. We remain in compliance with all legislation, domestically and internationally, that deals with the protection of privacy for the consumer.

About Catalina Marketing

Based in St. Petersburg, Fla., Catalina Marketing Corporation (www.catmktg.com) provides a wide range of strategic targeted marketing solutions for consumer goods companies and retailers. The targeted marketing services of the company are provided by interrelated operating groups that strive to influence purchase behavior of consumers wherever and whenever they make purchase decisions. Through these operating groups, Catalina Marketing Corporation is able to reach consumers internationally and domestically -- in-store, using incentives, loyalty programs, sampling and advertising messages; at-home, through direct mailings; and online. Personally identifiable data that may be collected from the company's targeted marketing programs, including its research programs, will not be sold or given to any outside party without the express permission of the consumer.

SkyGo Privacy Policy

SkyGo is committed to respecting and safeguarding the privacy rights of all consumers. The user information SkyGo obtains, including contact information and demographic information, will be kept confidential.

About SkyGo, Inc.

SkyGo was founded in 1999 with the goal of creating a wireless interactive marketing network. The company provides the infrastructure necessary to target and deliver marketing messages and rewards to consumers and delivers this capability to business-to-consumer (B2C) companies including media purchasing agencies, wireless service providers, Internet sites and credit card companies. The company's headquarters are in San Mateo, Calif. For more information, visit the SkyGo Web site at www.skygo.com.