Catalina Marketing Installs New Color Printers in Wild Oats Markets.

Wild Oats Markets is First Natural Foods Retailer to Receive Printers

ST. PETERSBURG, Fla. -- Catalina Marketing Corporation (NYSE:POS), a global leader in behavior-based marketing, today announced the installation of color printers at the checkout of its retail network partner Wild Oats Markets, Catalina's first retail partner in the Natural Foods category.

The Wild Oats installation is part of Catalina's initiative that will put approximately 145,000 new color printers in retail grocery stores throughout the U.S. by the end of 2007. Earlier this year, Catalina announced the company's transformation from black and white thermal point-of-sale printers to new full-color graphic ink jet printers. The technology for the printers was designed by Epson.

"The graphics on the color prints allow for images of freshness, which is what Wild Oats is all about and what we want to communicate to our customers," said Melissa Porter, senior director of retail marketing for Wild Oats Markets. "Our customers know us for the great quality and freshness of our natural and organic food and products, and for supporting their healthy lifestyles. Catalina's new color printers provide us with an additional tool to communicate our great quality to our customers, while offering them great deals through the Catalina coupon program."

"Installing color printers in Wild Oats is a great step for Catalina, given the reputation of the chain and the image of freshness and healthiness that Wild Oats is built on," said Ed Kuehnle, president of Catalina Marketing Services. "Our new full-color communications and graphics translate those qualities directly to the consumers while reinforcing the advertised brand's equity."

About Wild Oats

Wild Oats Markets, Inc. (NASDAQ:OATS) is a nationwide chain of natural and organic foods markets in the U.S. and Canada. With more than $1.1 billion in annual sales, the Company currently operates 113 natural foods stores in 24 states and British Columbia, Canada. The Company's markets include: Wild Oats Natural Marketplace, Henry's Farmers Market, Sun Harvest and Capers Community Markets. For more information, please visit the company's website at www.wildoats.com.

About Catalina Marketing Corporation

Based in St. Petersburg, Fla., Catalina Marketing Corporation (www.catalinamarketing.com) was founded over 20 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company's targeted marketing programs, as well as its research programs, are never sold or provided to any outside party without the express permission of the consumer.

Certain statements in the preceding paragraphs are forward-looking, and actual results may differ materially. Statements not based on historic facts involve risks and uncertainties, including, but not limited to, potential complications, hardware and software issues and delays related to the schedule, installation and operation of color printers, the effectiveness of color printers to increase sales and redemption rates or provide a more effective advertising medium, the changing market for promotional activities, especially as it relates to policies and programs of packaged goods and pharmaceutical manufacturers and retailers, government and regulatory statutes, rules, regulations and policies, the effect of economic and competitive conditions and seasonal variations, actual promotional activities and programs with the company's customers, the pace of installation of the company's store network including as it relates to the installation of color printers in existing and future retail channels, the acceptance by the company's manufacturer clients and retailers of color printers and related new and additional terms and conditions, the success of new services and businesses and the pace of their implementation, the company's ability to maintain favorable client and retailer relationships, and the outcome and impact of the pending shareholder class action and derivative lawsuits.