Catalina Marketing Expands into Interactive Arena with ePrize Strategic Partnership.

ST. PETERSBURG, Fla. -- Catalina Marketing Corporation (NYSE:POS), the world leader in behavior-based marketing solutions, announced today that it plans to continue expanding its reach beyond the printer and into the interactive arena with a new strategic relationship with global interactive promotion developer ePrize.

The partnership will be part of a new Catalina Interactive program, which will allow brands to distribute individually targeted promotional codes to shoppers via Catalina printers located at more than 22,000 retail stores in the United States. Shoppers will then use the codes to participate in online interactive promotions for the chance to win attractive prizes and the opportunity to learn about the brand.

"Our strategic relationship with ePrize is a milestone in our continuing efforts to support our clients' integrated marketing solutions by providing both in-store and online brand-building power," said Cary Siegel, chief development officer for Catalina Marketing. "Together, ePrize and Catalina will create valuable advertising and marketing opportunities for our retailers and manufacturers and their target consumer audiences."

This new program leverages Catalina Marketing's proprietary solutions and offers brands the power to reach shoppers by creating a unique online experience based on their individual offline purchase behavior. This further reinforces the core of Catalina Marketing's targeting capabilities in reaching the right consumer at the right time with the right message.

"By employing the targeting capabilities of Catalina Marketing, ePrize is able to extend our promotions' reach and truly immerse consumers in an integrated branding experience," said ePrize founder and CEO Josh Linkner. "Brand marketers are now able to distribute unique promotional codes without the cost associated with on-package coding."

About Catalina Marketing Corporation

Based in St. Petersburg, Fla., Catalina Marketing Corporation (www.catalinamarketing.com) was founded over 20 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company's targeted marketing programs, as well as its research programs, are never sold or provided to any outside party without the express permission of the consumer.

About ePrize, LLC 

As the largest and most experienced interactive promotion company in the world, ePrize creates one-to-one relationships between advertisers and their customers. With a focus on motivating specific consumer behavior, campaigns range from online sweepstakes to global points-based loyalty programs. Since 1999, ePrize has successfully launched more than 2,500 promotions for 73 of the top 100 brands (as ranked by Advertising Age), including Coca-Cola, American Express, Dell, General Motors, The Gap, Yahoo!, Southwest Airlines, P&G, Disney, and Subway. ePrize has earned numerous awards, including the number-three ranking among the PROMO 100, No. 185 on the 2006 Inc. 500 list, and the 2006 No. 1 administrator of chance-to-win promotions in the U.S. (based on data provided by the state of Florida).

ePrize's more than 325 professionals are dedicated to delivering extraordinary service, along with immediate and measurable results. Headquartered in metropolitan Detroit, the company also has offices in New York, Chicago, Los Angeles, Dallas, and London. For more information, visit www.eprize.com.

Certain statements in the preceding paragraphs are forward-looking, and actual results may differ materially. Statements not based on historic facts involve risks and uncertainties, including, but not limited to, potential complications, hardware and software issues and delays related to the schedule, installation and operation of color printers, the effectiveness of color printers to increase sales and redemption rates or provide a more effective advertising medium, the changing market for promotional activities, especially as it relates to policies and programs of packaged goods and pharmaceutical manufacturers and retailers, government and regulatory statutes, rules, regulations and policies, the effect of economic and competitive conditions and seasonal variations, actual promotional activities and programs with the company's customers, the pace of installation of the company's store network including as it relates to the installation of color printers in existing and future retail channels, the acceptance by the company's manufacturer clients and retailers of color printers and related new and additional terms and conditions, the success of new services and businesses and the pace of their implementation, the company's ability to maintain favorable client and retailer relationships, and the outcome and impact of the pending shareholder class action and derivative lawsuits.