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Catalina Marketing Expands Netezza Footprint; Analyzes 400 Billion Records Using Single Largest Data Warehouse Appliance Ever Purchased.


Leading Marketer Uses 100 Terabyte Data Warehouse Appliance Data Warehouse Appliance
A data warehouse (DW) appliance is an integrated set of servers, storage, OS, DBMS and software specifically pre-installed and pre-optimized for data warehousing.
 to Provide Enhanced Marketing Services to Clients

FRAMINGHAM, Mass. -- Netezza, the global data warehouse appliance market leader, today announced that Catalina Marketing Corporation (NYSE NYSE

See: New York Stock Exchange
: POS (1) See point of sale and packet over SONET.

(2) "Parent over shoulder." See digispeak.

POS - point of sale
) has purchased the Netezza Performance Server The Netezza Performance Server is a network attached computer appliance currently sold by Netezza.

As an appliance, it includes an embedded copy of Linux, a customized version of the open source PostgreSQL relational database, built-in storage, and an embedded processor
[R] (NPS NPS National Park Service
NPS Naval Postgraduate School
NPS Net Promoter Score (customer management)
NPS Non-Point Source pollution
NPS Native Plant Society
NPS Norfolk Public Schools (Virginia) 
[R]) 10800 system to comprehensively analyze data from its database of more than 130 million shopper households. At 100 terabytes, the NPS 10800 is currently the single largest data warehouse appliance ever sold and will serve as Catalina's primary analytic data warehouse system.

Catalina Marketing, the global leader in behavior-based marketing solutions, provides consumer packaged goods (CPG CPG

central pattern generators.
) manufacturers and retailers the ability to execute targeted marketing programs specific to their customer base. These programs use shopper buying behaviors without compromising any personally identifiable information In information security and privacy, personally identifiable information or personally identifying information (PII) is any piece of information which can potentially be used to uniquely identify, contact, or locate a single person. , and deliver incentives and messages via printers located at the point-of-sale of more than 21,000 retailers nationwide.

The NPS 10800's ability to handle extremely complex and mixed workloads will enable Catalina to streamline business operations and eliminate the use of less efficient systems. This will, in turn, allow Catalina to continue to analyze and develop one-to-one targeted marketing communications plans for its clients.

"Since information is at the core of Catalina, we are constantly looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 ways to improve how we use it to provide the best possible solutions for our clients," said Eric Williams, CIO CIO: see American Federation of Labor and Congress of Industrial Organizations.


(Chief Information Officer) The executive officer in charge of information processing in an organization.
 of Catalina Marketing. "Because of the success we've had with the Netezza system, we have steadily scaled our deployment with larger workloads and data, as well as moved more swiftly and efficiently on all levels. With the NPS 10800 we will have the unique ability to further analyze, at the deepest level, a cross-section of purchasing data and provide those findings to our clients."

"We are proud to be able to provide Catalina Marketing with the high-performance, large-scale analytic engine it needs to meet the demands of its clients," said Jit Saxena, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and co-founder of Netezza. "Market-leading customers like Catalina are pushing the envelope with data warehouse appliances in terms of scale and innovation and continue to choose the NPS system over traditional data warehouse systems for its performance, value and ease of use. We are excited to reach this important industry milestone with the sale of our high-performance 100 terabyte data warehouse appliance."

Netezza announced yesterday the extension of its NPS 10000 Series product family http://www.netezza.com/releases/2006/release120406.htm, which now scales from a few hundred gigabytes to 100 terabytes to meet the demands of a broader range of enterprise data analytic needs. The company also continues to show significant momentum and growth, having just completed a record-breaking third quarter with the addition of many brand-name new customers.

The Netezza Performance Server system is the market-leading data warehouse appliance built specifically to analyze terabytes of detailed data 10 to 100 times faster than existing data warehouse options, at half the cost. The NPS system stores, filters and processes terabytes of records within a single unit, analyzing only the relevant information for each query. Netezza has placed the CPU CPU
 in full central processing unit

Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit.
 power next to the data, allowing the NPS system to speed through processes that would occupy most data warehouse systems for hours, or even days, thereby enabling dramatic increases in productivity across the organization.

Customers who have recognized the benefits of Netezza's approach include Ahold, Amazon.com, Cingular Wireless, CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion.  Networks, Debenhams, Department of Veterans Affairs, Epsilon, Orange UK, Premier, Inc., Ryder System, Inc., Shoppers Drug Mart For the Washington, DC area grocery chain, see .
Shoppers Drug Mart Corporation TSX: SC is Canada's largest pharmacy chain with more than 1000 stores operating under the names Shoppers Drug Mart across 9 provinces and 2 territories and Pharmaprix in Quebec.
 Corporation, The Carphone Warehouse and The TJX Companies.

About Catalina Marketing Corporation

Based in St. Petersburg, FL, Catalina Marketing Corporation (www.catalinamarketing.com) was founded over 20 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company's targeted marketing programs, as well as its research programs, are never sold or provided to any outside party without the express permission of the consumer.

About Netezza Corporation

Netezza, the global data warehouse appliance market leader, enables enterprises to make all of their data actionable - quickly, simply and affordably. The Netezza Performance Server family of products delivers breakthrough performance, unmatched ease of deployment and operation, and innovative flexibility and scalability at a fraction of the cost of traditional data warehouse solutions. By architecturally integrating database, server and storage within a single appliance, the NPS system delivers 10 to 100 times the performance at half the cost of existing systems. Based in Framingham, Mass., Netezza has offices in Washington, DC, the United Kingdom and the Asia Pacific region. The Company is backed by leading venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed
5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1]
, including Matrix Partners, Charles River Ventures, Battery Ventures, Orange, Sequoia Capital and Meritech Capital Partners. For more information about Netezza, please visit www.netezza.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Company overview
Date:Dec 5, 2006
Words:848
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