Catalina Marketing Corporation and Murphy Oil Announce Pilot of Catalina Marketing Network(R).ST. PETERSBURG, Fla. -- Catalina Marketing Corporation (NYSE NYSE See: New York Stock Exchange :POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ), the global leader in behavior-based marketing across multiple industries, today announced that it has signed an agreement with Murphy Oil Murphy Oil Corporation NYSE: MUR is a petroleum corporation. It is a S&P 500 company. In 2007, it was ranked as the 169th largest company in America on the Fortune 500. The current President & CEO is Claiborne Deming. USA, Inc (NYSE:MUR Mur (m  r), Hung., Slovenian, and Croatian Mura (m `rä), river, c. ) to pilot the Catalina Marketing Network(R), the
company's consumer checkout communication system, at multiple
Murphy USA(R) gasoline gasoline or petrol, light, volatile mixture of hydrocarbons for use in the internal-combustion engine and as an organic solvent, obtained primarily by fractional distillation and "cracking" of petroleum, but also obtained from natural gas, by stations located in Florida.
"We are looking forward to a successful pilot test with Murphy USA(R), as this relationship symbolizes Catalina's commitment to moving into new channels and providing a new connection between manufacturers, retailers and their consumers - like Murphy - with their own new growth opportunities," said Dick Buell, chief executive officer of Catalina Marketing Corporation. "Today's world is filled with time-starved consumers who are constantly looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. convenient ways to meet their shopping needs. Catalina is truly committed to providing them with the best possible value wherever and whenever they meet that need." The pilot test will run at the checkout counters of approximately 50 Murphy USA(R) gasoline stations located in mass merchandiser parking lots throughout the state of Florida beginning in early 2006. About Murphy Oil Corporation Murphy Oil Corporation (http://www.murphyoilcorp.com) is a fully integrated petroleum company that is number 255 on the Fortune 500 list. Murphy has been traded publicly since the 1950s and traces its roots back to 1907 as a farm and timber company. Murphy ventured into refining refining, any of various processes for separating impurities from crude or semifinished materials. It includes the finer processes of metallurgy, the fractional distillation of petroleum into its commercial products, and the purifying of cane, beet, and maple sugar and marketing during the 1950s. During 2005 Murphy joined the Standard and Poors 500. Murphy began its relationship with Wal-Mart in December 1996. Murphy USA now operates over 860 locations in 21 states. There are approximately 130 new locations opened per year. Murphy feels that they are uniquely positioned to continue to grow their business and maintain one of the prominent positions in the world of retail petroleum marketing. About Catalina Marketing Corporation Based in St. Petersburg, Fla., Catalina Marketing Corporation (http://www.catalinamarketing.com) was founded over 20 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company's targeted marketing programs, as well as its research programs, are never sold or provided to any outside party without the express permission of the consumer. Certain statements in the preceding paragraphs are forward-looking, and actual results may differ materially. Statements not based on historic facts involve risks and uncertainties, including, but not limited to, the changing market for promotional activities, especially as it relates to policies and programs of packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one and pharmaceutical manufacturers and retailers, government and regulatory statutes, rules, regulations and policies, the effect of economic and competitive conditions and seasonal variations, actual promotional activities and programs with the company's customers, the pace of installation of the company's store network including in convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. and other new retail channels, the success of new pilot programs, services and businesses and other growth opportunities for the company and the pace of their implementation, the company's ability to maintain favorable fa·vor·a·ble adj. 1. Advantageous; helpful: favorable winds. 2. Encouraging; propitious: a favorable diagnosis. 3. client and retailer relationships and expand its client and retail base to support the development of new retail channels, the outcome and impact of an ongoing SEC investigation into certain of the company's prior fiscal years, and the outcome and impact of the pending shareholder class action and derivative derivative: see calculus. derivative In mathematics, a fundamental concept of differential calculus representing the instantaneous rate of change of a function. lawsuits. |
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