Catalina Marketing Corporation Announces Installation Base at 20,000 Stores.

ST. PETERSBURG, Fla. -- Catalina Marketing Corporation (NYSE:POS), the global leader in behavior-based marketing across multiple industries, today announced that the company has reached a significant milestone with the installation of the Catalina Marketing Network(R) in its 20,000th store in the United States.

"This milestone is not only a significant achievement for Catalina Marketing Services, but proves that across the board, retailers are continuing to see the value in offering consumers targeted marketing communications at the point-of-sale," said Dick Buell, chief executive officer of Catalina Marketing. "By expanding into new channels, such as chain drug stores and mass merchandisers, Catalina is able to connect with more consumers, with information specific to them."

Catalina Marketing Corporation currently prints more than 5 billion communications per year, worldwide. Catalina Marketing Services is progressing with the previously announced installation of 5,000 Walgreens stores and over 1,000 Kmart stores as it expands its footprint in new retail channels.

About Catalina Marketing Corporation

Based in St. Petersburg, Fla., Catalina Marketing Corporation (http://www.catalinamarketing.com) was founded over 20 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company's targeted marketing programs, as well as its research programs, are never sold or provided to any outside party without the express permission of the consumer.

Certain statements in the preceding paragraphs are forward-looking, and actual results may differ materially. Statements not based on historic facts involve risks and uncertainties, including, but not limited to, potential complications, hardware and software issues and delays related to the schedule, installation and operation of color printers, the effectiveness of color printers to increase sales and redemption rates or provide a more effective advertising medium, the changing market for promotional activities, especially as it relates to policies and programs of packaged goods and pharmaceutical manufacturers and retailers, government and regulatory statutes, rules, regulations and policies, the effect of economic and competitive conditions and seasonal variations, actual promotional activities and programs with the company's customers, the pace of installation of the company's store network including as it relates to the installation of color printers in existing and future retail channels, the acceptance by the company's manufacturer clients and retailers of color printers and related new and additional terms and conditions, the success of new services and businesses and the pace of their implementation, the company's ability to maintain favorable client and retailer relationships, the outcome and impact of an ongoing SEC investigation into certain of the company's prior fiscal years, and the outcome and impact of the pending shareholder class action and derivative lawsuits.