Catalina Marketing Corp. names two executives to newly created posts.ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Feb. 28, 1995--Catalina Marketing Corp. (NYSE NYSE See: New York Stock Exchange :POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ) Tuesday announced the appointment of Helene Monat to president of Catalina Marketing Services, the core business unit responsible for marketing the company's proprietary network of in-store electronic marketing programs, and David Van Buskirk to president of Catalina Marketing International. "We feel it is critical to have talented leaders in place in these key business units to continue building our business at the pace we would like to see," said George Off, president and chief executive officer of Catalina Marketing. In her new position, Monat will be responsible for developing strategy and the overall management and growth of the Catalina Marketing Services business unit. Monat has served as a member of the board of directors of Catalina Marketing for the last three years and has been with the company eight years, most recently as executive vice president, sales. Prior to joining the company, Monat was president of the consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one division of Information Resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. Inc. She was also previously president of TRIM Inc., a scanner-based information services See Information Systems. company. "Helene's appointment reflects the board's confidence in her ability to grow the base business, our largest and most important growth opportunity. Since joining the company, she has developed the sales and retail team that grew our annual base business from $4 million to over $100 million last year." Van Buskirk, who previously held the title of vice president, international of Catalina Marketing, will manage the company's international joint venture relationships in addition to developing and implementing new programs for continued growth. Prior to joining Catalina Marketing in 1990, Van Buskirk spent three years as director of retail relations at Information Resources. He also served as regional zone manager of Wetterau Foods and worked for more than 10 years for National Tea, a division of Loblaws Cos. "Our international business unit has experienced substantial growth under Dave's leadership," said Off. "Our electronic in-store marketing network is now operating in England, Mexico, France and Belgium." Catalina Marketing provides in-store electronic marketing programs for more than 130 well-known consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and companies such as Coca-Cola U.S.A., Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for , Nestle Food Corp., RJR Nabisco RJR Nabisco, Inc., was an American conglomerate formed in 1985 by the merger of Nabisco Brands and R.J. Reynolds Tobacco Company. RJR Nabisco was purchased in 1988 by Kohlberg Kravis Roberts & Co. in the second largest leveraged buyout in history, adjusted for inflation. , S.C. Johnson and Warner-Lambert Co. The Catalina Marketing(r) Network is installed in more than 8,800 supermarkets across the country, reaching more than 115 million shoppers each week through retail grocery chains including American Stores American Stores was the name of a United States chain of supermarkets. It was formed in 1917 when Acme Markets merged with four other Philadelphia area grocery chains into American Stores. American Stores would grow to 1,700 stores in 40 states with $15 billion in sales. , Dominick's, Giant Food, Kroger and Winn-Dixie. Based in St. Petersburg, Catalina Marketing operates offices throughout the United States, Europe and Mexico. CONTACT: Catalina Marketing Corp., St. Petersburg William E. O'Connor, 813/579-5000 |
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