Catalina Marketing Corp. names two executives to newly created posts.

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Feb. 28, 1995--Catalina Marketing Corp. (NYSE:POS) Tuesday announced the appointment of Helene Monat to president of Catalina Marketing Services, the core business unit responsible for marketing the company's proprietary network of in-store electronic marketing programs, and David Van Buskirk to president of Catalina Marketing International.

"We feel it is critical to have talented leaders in place in these key business units to continue building our business at the pace we would like to see," said George Off, president and chief executive officer of Catalina Marketing.

In her new position, Monat will be responsible for developing strategy and the overall management and growth of the Catalina Marketing Services business unit. Monat has served as a member of the board of directors of Catalina Marketing for the last three years and has been with the company eight years, most recently as executive vice president, sales.

Prior to joining the company, Monat was president of the consumer packaged goods division of Information Resources Inc. She was also previously president of TRIM Inc., a scanner-based information services company.

"Helene's appointment reflects the board's confidence in her ability to grow the base business, our largest and most important growth opportunity. Since joining the company, she has developed the sales and retail team that grew our annual base business from $4 million to over $100 million last year."

Van Buskirk, who previously held the title of vice president, international of Catalina Marketing, will manage the company's international joint venture relationships in addition to developing and implementing new programs for continued growth.

Prior to joining Catalina Marketing in 1990, Van Buskirk spent three years as director of retail relations at Information Resources. He also served as regional zone manager of Wetterau Foods and worked for more than 10 years for National Tea, a division of Loblaws Cos.

"Our international business unit has experienced substantial growth under Dave's leadership," said Off. "Our electronic in-store marketing network is now operating in England, Mexico, France and Belgium."

Catalina Marketing provides in-store electronic marketing programs for more than 130 well-known consumer goods companies such as Coca-Cola U.S.A., Kraft Foods, Nestle Food Corp., RJR Nabisco, S.C. Johnson and Warner-Lambert Co.

The Catalina Marketing(r) Network is installed in more than 8,800 supermarkets across the country, reaching more than 115 million shoppers each week through retail grocery chains including American Stores, Dominick's, Giant Food, Kroger and Winn-Dixie.

Based in St. Petersburg, Catalina Marketing operates offices throughout the United States, Europe and Mexico.

CONTACT: Catalina Marketing Corp., St. Petersburg

William E. O'Connor, 813/579-5000