Catalina Marketing Announces Appointment of William Maiola as Executive Vice President and Chief Development Officer.

ST. PETERSBURG, Fla. -- Catalina Marketing Corporation (NYSE:POS) today announced the appointment of William L. Maiola, 57, as executive vice president and chief development officer.

Maiola brings more than 30 years of consumer packaged goods and marketing experience to Catalina Marketing. Most recently, Maiola was with The Coca-Cola Company, where he served for 14 years as a vice president of various divisions of the company, including Global Business Development and Strategic Planning.

"Bill brings an impressive combination of business development and sales force management with him to Catalina," said Dick Buell, chief executive officer of Catalina Marketing. "His knowledge of retail, and the food service and consumer packaged goods industries, as well as marketing will be of significant benefit to future Catalina initiatives."

Maiola will be responsible for leading the development of Catalina Marketing's new growth opportunities across current and new businesses. He will be in charge of all new business development, including forming marketing plans and sales strategies to accompany all initiatives. He and his family are relocating to St. Petersburg, Fla.

About Catalina Marketing Corporation

Based in St. Petersburg, Fla., Catalina Marketing Corporation, http://www.catalinamarketing.com, was founded over 20 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company's targeted marketing programs, as well as its research programs, are never sold or provided to any outside party without the express permission of the consumer.

Certain statements in the preceding paragraphs are forward-looking, and actual results may differ materially. Statements not based on historic facts involve risks and uncertainties, including, but not limited to, the changing market for promotional activities, especially as it relates to policies and programs of packaged goods and pharmaceutical manufacturers and retailers, government and regulatory statutes, rules, regulations and policies, the effect of economic and competitive conditions and seasonal variations, actual promotional activities and programs with the company's customers, the pace of installation of the company's store network, the success of new services and businesses and other growth opportunities for the company and the pace of their implementation, the company's ability to maintain favorable client relationships, the outcome and impact of an ongoing SEC investigation into certain of the company's prior fiscal years, and the outcome and impact of the pending shareholder class action and derivative lawsuits.