Cat TV.Product placement gets kind of hairy in a new reality show from pet-food maker Meow Mix. The production "Meow Mix House" puts 10 cats together in a specially designed residence starting June 13. Thanks to Web cams in every room, cat lovers can go to www.MeowMixHouse.com and spy 24-7 on their favorite feline. Every day, the Web site will tally responses from these peeping toms and evict the "cat-testant" with the fewest votes. The final cat standing gets a job as "Feline Vice President of Research and Development," responsible for taste-testing new products from Meow Mix. Naturally the brand will appear consistently in the streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. . The competitors will eat Meow Mix Indoor Formula dry food and the brand's newest line, Meow Mix Market Select canned food canned food food sterilized by heat in a closed, durable container such as tin and aluminum cans, flexible aluminum foil and thermoplastic containers including squeeze tubes. Technically, the processes used are highly efficient and used universally. . The losing cats receive a one-year supply of Meow Mix to console them. Meow Mix, a New Jersey-based company acquired by Del Monte Foods Del Monte Foods (NYSE: DLM) is an American food production and distribution company based in San Francisco, California. It offers canned goods in Del Monte, S&W and Contadina brands, pet foods under Kibbles n' Bits, 9Lives, Pounce, Milk-Bone and several premium brands, Co. last week for $705 million, will produce the show with help from advertising agency MMB MMB Multimedia Builder (Multimedia presentation software) MMB Middle Mouse Button MMB Mighty Mighty Bosstones (band) MMB Memanbetsu, Japan (Airport Code) and event promoter Grand Central Marketing. After the contest ends, the partners plan to edit the footage into TV episodes. Eventually they hope to find a cable-channel home for their kitty. Even if the negotiations go nowhere, however, the show proves the marketing possibilities of narrowcasting Narrowcasting has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public. Some forms of narrowcasting involve directional signals or use of encryption. to a well-defined audience. Staff reporter Joel Russell can be reached at jrussell@labusinessjournal.com or at (323) 549-5225, ext. 237. |
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