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CastleRock offers community security.


"Finally, all properties realistically have the ability to affordably attain and take advantage of the benefits of in-apartment unit security systems and monitoring," promised Jim German James German (born November 6, 1917 in Louisville, Kentucky) was an American football quarterback in the NFL for the Washington Redskins and the Chicago Cardinals. He attended Centre College. , President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CastleRock For other uses see Castle Rock

Castlerock (Irish: Carraig Ceasail) is a seaside village in County Londonderry, Northern Ireland. It is situated between Coleraine and Derry and is very popular with summer tourists, having numerous apartment blocks and three
 Community Security. "At first property owners find it hard to believe, but CastleRock is the first company to make in unit security available so that the amenity a·men·i·ty  
n. pl. a·men·i·ties
1. The quality of being pleasant or attractive; agreeableness.

2. Something that contributes to physical or material comfort.

3.
 pays lot itself."

The valuable security amenity affords many benefits, but it has never before been available with the ease, flexibility and affordability that CastleRock offers. This means in-unit security is a feasible option for every property no matter the characteristics of the property or the objectives of the property owner.

New technology has made it possible. And, CastleRock ues state of the art wireless technology coupled with a business model designed specifically for the multifamily industry. The result is unlimited flexibility for the property owner. Specifically, CastleRock has the distinct ability to build an in-unit security package that conforms to the needs and situation of every property, property. owner and resident.

"CastleRock was built around the needs of property owners. Whatever is most important to the owner as it pertains to their properly, we can form a security solution," said German. "If it's it's  

1. Contraction of it is.

2. Contraction of it has. See Usage Note at its.


it's it is or it has
it's be ~have
 no up-front up-front or up·front Informal
adj.
1. Straightforward; frank.

2. Paid or due in advance: up-front cash.

adv.
 costs or a short contract term they want, we can do it. If it's a new source of ancillary Subordinate; aiding. A legal proceeding that is not the primary dispute but which aids the judgment rendered in or the outcome of the main action. A descriptive term that denotes a legal claim, the existence of which is dependent upon or reasonably linked to a main claim.  income, that's doable too." CastleRock even offers property owners a resident direct solution. This no-risk, ancillary income option leaves the decision of in unit security to the resident, and the property owner simply handles the marketing of the amenity.

CastleRock's in unit security systems and monitoring also present many benefits to the property owner by improving the bottom-line and NOI NOI Net Operating Income
NOI Notice of Intent
NOI Nation of Islam
NOI Notice of Inquiry
NOI Neuro Orthopaedic Institute
NOI New Organizing Institute
NOI Notice of Interest
NOI No Offense Intended
NOI National Olympiad in Informatics
. When owners make the decision to install a CastleRock security system, they not only deter crime by providing added security and safety for residents, they make a sound financial decision.

Because in-unit security is appealing to potential and current residents as evidenced by multiple industry studies, the amenity is a powerful leasing tool that improves occupancy and increases retention. Additionally, CastleRock's in-unit security systems increases revenue and decreases expenses through:

* Ancillary Income--Direct monthly revenue for each unit installed.

* Increased Rental Income--In-unit security, systems have a high perceived value, and residents are willing to pay higher rents for properties that have them.

* Increased Property Value--Since residents consider in-unit security systems a valuable amenity, a property's real estate value increases and is more attractive to owners and investors.

* Lower Cost For Move-In Specials--Rather than offering costly move-in specials, in-unit security systems provide an alternative incentive to residents.

* Lower Maintenance Costs--In-unit security systems are a powerful deterrent de·ter·rent  
adj.
Tending to deter: deterrent weapons.

n.
1. Something that deters: a deterrent to theft.

2.
 to acts of crime and vandalism The intentional and malicious destruction of or damage to the property of another.

The intentional destruction of property is popularly referred to as vandalism. It includes behavior such as breaking windows, slashing tires, spray painting a wall with graffiti, and
, reducing associated costs.

* Insurance Discounts--Insurance companies may offer significant discounts to multifamily properties and their residents if a security system is installed and monitored.

CastleRock always offers property owners a free community security proposal outlined specifically for their property. Owners can take advantage of this offer by contacting CastleRock Community Security at 800/955-5900 or via e-mail at Information@CastleRockSecurity.com. More information is also available at www.CastleRockSecurity.com.
COPYRIGHT 2004 National Apartment Association
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Units
Date:Mar 1, 2004
Words:513
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