Casting Director Rosemary Welden Recruited to Cast Imperia Entertainment Mixed Martial Arts Movie "Never Submit".

Company Seeks Star Hollywood Talent to Join Champion Fighter Cast

BEVERLY HILLS, Calif. -- Imperia Entertainment, Inc. (Pink Sheets:IPEI) President James Hergott announced today that the company has hired Rosemary Welden as the Casting Director for its feature film, "Never Submit." Rosemary Welden is an experienced professional, who has rounded out the cast for more than 40 films, including "The Final Season" with Rachael Leigh Cook and Sean Astin, the fight film, "Undisputed II: Last Man Standing," "End Game" with Cuba Gooding, Jr., "Shadow of Fear," with Matt Davis and James Spader, "Joyride" with Tobey Maguire and Benicio Del Toro, "The Expert" with martial arts superstar Jeff Speakman, and "The Cutter" with martial arts superstar Chuck Norris.

"'Never Submit' will feature real life professional fighters as well as top name talent," said Kenneth Eade, Executive Producer. "Rosemary did a fabulous job for us on 'Say it in Russian,' and we are thrilled to have her on board. Some of the biggest names in the sport of MMA are vying for roles in 'Never Submit' and I have no doubt Rosemary will find the right star talent to round out a stellar cast," adds Eade.

Scheduled to audition for roles are IFL coach and former UFC champion, Ken Shamrock, UFC lightweight champion Sean Sherk, UFC light heavyweight champion Chuck Liddell, and TUF season one contract winner and UFC fighter Forrest Griffin, among others. Already cast in roles are Pride FC champions Wanderlei Silva and Mauricio Shogun Rua.

ABOUT NEVER SUBMIT

"Never Submit" is an inspirational tale similar to Rocky, but the lead character is an intelligent young man (as are most fighters competing in this sport) rather than a beaten-down punch-drunk fighter. An amazing cast of characters will round out this film, each from different walks of life, each with his own set of circumstances and motivating factors driving him to be the best. For some, their best won't be good enough.

Different roads bring them all to the same intersection where the human spirit is put to the test. For these athletes, their hearts, physical skills and mental tenacity decide the victor ... and there can only be one. "Never Submit" takes movie goers inside the methodical, fast paced, action packed, unpredictable and sometimes controversial world of mixed martial arts, deemed by many to be the most exciting sport on the planet.

Imperia Entertainment recently announced a partnership with TapouT Magazine (www.tapoutmagazine.com) as part of a cross-country tour to promote the publication as well as the movie. Stops at select dojos to hold auditions for "Never Submit" are being finalized. TapouT Magazine readers can expect to see the mixed martial arts movie prominently featured in the bi-monthly publication throughout the casting, filming and theatrical release stages, as well as enjoy behind the scenes details from "Never Submit" director James Hergott, one of TapouT Magazine's newest contributors.

ABOUT IMPERIA ENTERTAINMENT

Imperia Entertainment, Inc. (www.imperiaentertainment.com) is a company that has emerged as a player in the area of independent film production and distribution, once monopolized by the major film studios. In conjunction with its distribution subsidiary, Imperia International Distribution, the company engages in investing in and producing and distributing full-length feature films. Along with its equity interest in "All That I Need" (www.allthatineed.net), released in theaters last December, and now being marketed for DVD distribution, Imperia's film properties include its recently completed feature film, "Say It in Russian" (www.sayitinrussianmovie.com), starring Faye Dunaway and Agata Gotova, "Brothers," by Tarquin Gotch ("Home Alone"), "Never Submit," a feature film on the subject of mixed martial arts, "Whiskers," a family film, made by Imperia's subsidiary, Muller Media, Inc. (Pink Sheets:MUME), and the award-winning "Autograph" television series (www.autograph.tv), which airs on the OlympuSAT system.

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Imperia Entertainment, Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-looking statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.