Printer Friendly
The Free Library
19,573,952 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Castanea Partners Completes Sale of Fuze to Coca-Cola.


NEWTON, Mass. -- Castanea Partners announced today the completion of the sale of Fuze fuze  
n. & v.
Variant of fuse1.

Noun 1. fuze - any igniter that is used to initiate the burning of a propellant
fuse, primer, priming, fuzee, fusee
 Beverage to The Coca-Cola Coca-Cola

soft drink found throughout the world. [Trademarks:Crowley Trade, 115]

See : Ubiquity
 Company. Fuze, a market leader in brand innovation, develops and markets vitamin infused juice drinks and teas to consumers seeking healthier beverage alternatives. Castanea initially invested in Fuze in early 2004.

Fuze was founded in 2001 by Lance Collins
  • For the US evangelist and occultist John Todd, who also used the name 'Lance Collins', see John Todd (occultist).
, an entrepreneur entrepreneur (än'trəprənûr`) [Fr.,=one who undertakes], person who assumes the organization, management, and risks of a business enterprise.  with an impressive track record of beverage innovation. Since Castanea's investment, Fuze has enjoyed rapid growth and developed a nationally recognized brand in the highly competitive new age beverage category. In addition to its flagship Fuze brand, the company's extensive portfolio includes a successful line of energy drinks and the recently launched organic WaterPlus.

Commenting on the completion of the transaction, Brian Knez, a Managing Partner at Castanea, said, "Lance and his team have done an outstanding job building the Fuze brand through creative grassroots marketing, improved distribution, and continuous product innovation."

During Castanea's tenure with the company, Fuze launched a continuous stream of new products, greatly expanding its presence across retail channels, and built a nationwide network of distribution. Since Castanea's investment in Fuze, the company's sales volume has more than tripled.

Lance Collins, Fuze Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , commented, "Castanea joined us at a critical time in our development and really contributed to our success. They understood our industry and repeatedly rolled-up their sleeves to help us tackle important issues. We were looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a value-added partner and they certainly delivered."

About Castanea Partners

Founded in 2001, Castanea Partners is a private equity firm that invests in small to middle market companies in publishing, education, training, consumer brands and specialty retail.

The firm has extensive operating and private equity investment experience in these sectors and, working closely with management, seeks to optimize optimize - optimisation  business performance and realize attractive returns. Castanea is currently investing from its second fund, a $207 million fund that targets companies with enterprise values between $25 million and $125 million. For more information on Castanea Partners, please visit www.castaneapartners.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Mar 26, 2007
Words:332
Previous Article:Research and Markets: New Report Provides Detailed Analysis and Understanding of Logistics Giant: Geodis.
Next Article:New FSA Regulation Will Have an Impact on All Stakeholders in the Insurance Market.
Topics:



Related Articles
The Pepsi Challenge.
THE NEW COKE GENERATION; AFTER YEARS OF LAGGING SALES, COCA-COLA CO.'S JUICE, SPORTS AND TEA DRINKS ARE STARTING TO QUENCH THE BEVERAGE MARKET.
GOING FLAT; COKE'S EARNINGS FORECAST FIZZLES AMID WORLD'S FINANCIAL UNEASE.
The Pepsi challenge. (Panorama).
Unreal thing. (Artifact).
Coca-Cola bottler up for sale: CEO J. Bruce Llewellyn seeks retirement.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles