Cast Your Line...Free Fish across America! The Swedish Fish Gone Fishin' Tour Will Be Giving out over 100,000 Swedish Fish This Summer!To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Entertainment Editors/Business Editors/Food Industry Writers NOTE TO MEDIA: Multimedia assets available A photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.050103/bb1 ISELIN, N.J.--(BUSINESS WIRE)--May 1, 2003 Swedish Fish is fishin' for fun everywhere its goes! This summer, Swedish Fish is getting out of the water and hitting the road with its Swedish Fish Gone Fishin' Tour. Watch out! Our captain and crew will be sailing to a town near you! This summer, the Swedish Fish Gone Fishin' Tour is traveling across the county to give away over 100,000 samples of Swedish Fish soft & chewy chew·y adj. chew·i·er, chew·i·est Needing much chewing: chewy candy. chew  i·ness n. candy. The Gone Fishin' Tour will be docking its boat
at high traffic locations including theme parks, zoos, aquariums,
children's museums, boardwalks and beaches across the country. The
Gone Fishin' crew will challenge local residents to compete in fun,
light-hearted interactive games such as Funny Fish Face duels (challenge
a friend or foe to a fish face contest, then let the audience decide the
winner), sing-a-longs, and Swedish Fish dancing contests. The crew will
bait consumers with samples of Swedish Fish product and tons of fun and
exciting prizes.
"We wanted to create a grass roots effort giving communities a great reason to smile this summer," said Greg Barratt, President, Jaret International (CS) Inc. "The Gone Fishin' Tour provides fun-filled entertainment that appeals to all generations and truly captures the playful spirit of the brand." "With its unique fish shape, fruity flavor and chewy texture, Swedish Fish is a delicious candy the whole family can enjoy," said Sue Wall, Vice President of Marketing for Jaret International (CS) Inc. "Our Swedish Fish Gone Fishin' Tour will unlock the 'fun of the fish' right in consumers backyards." The Tour kicks off in Orlando on April 10 culminating in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. on August 10. The Gone Fishin' Tour will make splashy splash·y adj. splash·i·er, splash·i·est 1. Making or likely to make splashes. 2. Covered with splashes of color. 3. Showy; ostentatious. See Synonyms at showy. stops in thirteen cities across the US in just nineteen weeks! Our captain and crew will travel cross-country in a 10-foot Swedish Fish wrapped truck adorned with an 8-foot Swedish Fish on the roof. The crew will sample from an 8 foot sail boat with 14 ft branded sail, making stops in: Orlando, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Boston, Philadelphia, Salt Lake City, Baltimore and Chicago. The tour will hit major events and locations like Musikfest in Bethlehem, PA, Harborfest in Boston, MA and the Lincoln Park Zoo Lincoln Park Zoo is a free zoo located in Lincoln Park in Chicago, Illinois. The zoo was founded in 1868, when the Lincoln Park Commissioners were given a gift of a pair of swans. In 1874, the swans were joined by a bear cub, the first animal purchased for the zoo. in Chicago, IL. Consumers can stay on course with the tour via updates on the Original Swedish Fish web site, www.originalswedishfish.com. The site will include tour updates, Swedish fish recipes and will give consumers an opportunity to enter the "Swim with the Big Fish" sweepstakes for a chance to win a vacation for 4 to Orlando, FL to swim with the dolphins. Jaret markets, sells and distributes some of America's favorite candy products, including Sour Patch Kids For the dolls by Play Along, see Cabbage Patch Kids Sour Patch Kids are a chewy candy with a coating of sour sugar. They come in packs with four colors and flavors: red, orange, yellow, and green. +, Swedish Fish(R), Hawaiian Punch(TM) Soft & Chewy Candy, Bassett's Liquorice Allsorts* and an assortment of seasonal candies. Located in Iselin, N.J., Jaret is a subsidiary of London-based Cadbury Schweppes plc (NYSE NYSE See: New York Stock Exchange : CSG CSG - constructive solid geometry ), a global company that manufactures, distributes and markets branded confectionery and beverage products in approximately 200 countries. Note: A photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.050103/bb1 |
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