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Cassling Diagnostic Imaging to Represent Siemens; CDI Selected to Distribute Products in Midwest.


Business Editors

OMAHA Omaha, city, United States
Omaha (ō`məhä, –hô), city (1990 pop. 335,795), seat of Douglas co., E Nebr., on the west bank of the Missouri River; inc. 1857.
, Neb. & ISELIN, N.J.--(BUSINESS WIRE)--June 28, 2001

Cassling Diagnostic Imaging (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ), a leader in the medical imaging industry, and Siemens Medical Systems, Inc., the U.S. affiliate of Siemens Medical Solutions Siemens Medical Solutions (Siemens Med) is a supplier to the healthcare industry, and is headquartered in Erlangen, Germany. Its U.S. division, Siemens Medical Solutions USA, Inc., is a Delaware corporation, with headquarters in Malvern, Pennsylvania.  (Erlangen, Germany), today announced that they have entered into a long-term agreement. Effective immediately, CDI will be offering customers in Nebraska, Iowa, Kansas, South Dakota South Dakota (dəkō`tə), state in the N central United States. It is bordered by North Dakota (N), Minnesota and Iowa (E), Nebraska (S), and Wyoming and Montana (W).  and west central Illinois Central Illinois is a region of the U.S. state of Illinois that consists of the entire central section of the state, divided in thirds from north to south. It is an area of mostly flat prairie. , products and services from Siemens Medical Systems.

Under the agreement, CDI will sell from the complete portfolio of products developed by Siemens Medical Systems, including positron emission tomography positron emission tomography: see PET scan.
positron emission tomography (PET)

Imaging technique used in diagnosis and biomedical research.
 (PET), computed tomography Computed tomography (CT scan)
X rays are aimed at slices of the body (by rotating equipment) and results are assembled with a computer to give a three-dimensional picture of a structure.
, magnetic resonance imaging magnetic resonance imaging (MRI), noninvasive diagnostic technique that uses nuclear magnetic resonance to produce cross-sectional images of organs and other internal body structures. , vascular imaging systems, cardiovascular solutions, gamma cameras gamma camera Nuclear medicine A device that evaluates the distribution of a radionuclide in the body post-injection , radiation therapy equipment and more. CDI will also be servicing those products that are sold by CDI under the agreement. Earlier this year, CDI entered into a similar agreement for Siemens' women's health Women's Health Definition

Women's health is the effect of gender on disease and health that encompasses a broad range of biological and psychosocial issues.
 product line, mobile x-ray systems and c-arms, which will also continue.

"We're extremely excited about becoming a full distributor for the most diverse medical device company in the world," said Robert Cassling, chairman of Cassling Diagnostic Imaging, Inc. "This is a win-win situation for CDI and its customers."

CDI officials stated that the successful sales and increased demand for Siemens products lead to this agreement.

"CDI's established reputation in the Midwest for sales and service will aid us in expanding our reach into this area," said Brian Hilgers, vice president Alternative Sales Channels for Siemens Medical Systems. "The success CDI has had distributing only a small portion of our products under the old agreement evidences their success. We expect even more positive results now that they can offer additional products from our portfolio. We couldn't have asked for a better partner."

Siemens will provide full training for CDI's sales personnel, service engineers and other CDI employees.

"Hospitals in the mid-west region have been asking specifically for Siemens equipment for a long time," said Mike Cassling, president of Cassling Diagnostic Imaging. "We are happy to be able to give our customers what they have been asking for."

Cassling Diagnostic Imaging (CDI), founded in 1984, continually searches for new ways to serve the health-care market by providing the best equipment in a challenging managed care market. A leader in flexible, scalable, open architecture solutions for medical imaging, CDI continues to uphold its reputation for excellence in customer service. CDI is a dominant force in the Midwest and is the quality benchmark for all independent dealer organizations. By responding to health-care market trends in the Midwest with radiology equipment solutions and specialized integrated solutions, CDI continues to grow, with annual equipment sales of more than $50 million.

Siemens Medical Systems, Inc., headquartered in Iselin, NJ, is the U.S. affiliate of Siemens Medical Solutions, Erlangen, Germany, one of the largest suppliers of medical technologies in the world, offering complete integrated solutions comprising innovative medical devices, advanced information technology, and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
 that increase efficiency of the healthcare system while improving the quality of care to patients worldwide. The company develops and manufactures a broad range of medical equipment including imaging systems for diagnostics, radiation therapy equipment for treatment, audiological products, life support and patient monitoring systems, anesthesia equipment and information technology solutions. Employing 28,000 worldwide, in fiscal 1999/2000, the Company reported new orders of 5.3 billion Euro and sales of 5.1 billion Euro. For more information visit www.siemensmedical.com.

Press releases issued are available on our web site at: http://www.siemens-news.com
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 28, 2001
Words:574
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