Caslon Selects PNT Marketing Services as Vendor for Customized List Processing Solutions.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- PNT PNT Point PNT Paint (MacPaint graphic file format) PNT Patient PNT Pentagon (Washington, DC; US DoD) PNT Positioning, Navigation and Timing PNT Prime Number Theorem PNT Phenytoin Marketing Services today announced that Caslon has selected PNT to meet its needs for "intelligent list processing Processing non-numeric data. " services. PNT, a leading provider of database marketing services and strategies, uses industry standard tools combined with proprietary software to manage multiple lists with hierarchical merge requirements. This customized capability helps clients leverage customer data and results in increased return on marketing investments. For Caslon, a leading provider of marketing and sales intelligence and services for the production digital printing industry, PNT provides customized, fully adaptable a·dapt·a·ble adj. Capable of adapting or of being adapted. a·dapt  a·bil and scaleable list merge capabilities that can be tuned depending on Caslon's objectives for a particular project--and it can all be done with unparalleled speed. "Caslon has a number of programs they are supporting for clients," said Phil Jarymiszyn, Partner at PNT Marketing Services, "and non-core list processing demands were taxing their in-house capabilities. PNT allows Caslon to concentrate on client needs and rely on our intelligent list processing solutions to handle the rest." "PNT's speed, flexibility, and accuracy were key attributes for us," said Dhiraj Kacker, Ph.D., Director of Product Development and Operations for Caslon. "They were able to hit the ground running and support us immediately. Moreover, their superior list merging capabilities gave us options we didn't have in-house before, allowing us to exceed our own clients' expectations." About Caslon & Company Caslon, incorporated in 1995, works primarily in the production digital printing marketplace to help companies optimize optimize - optimisation sales and marketing activities and gain market share. In 1998 Caslon's expertise in both the technology and business implications of this new technology led to Caslon being asked to lead PODi, the Digital Printing Initiative. Today Caslon works with nearly all the leading hardware and software vendors, with well over 100 of the leading print service providers, and large end user companies to deliver strategic insight that can help companies realize profits from this market. About PNT Marketing Services PNT Marketing Services (www.pntmarketingservices.com), with offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and Virginia, is an industry-leading database marketing services and strategy consultancy. PNT helps companies unlock the value in their customer data to achieve competitive advantage and improve the return on marketing investments. Founded in 1988 to help companies get the most value out of their customer relationships, PNT combines sophisticated technical expertise with high-level business knowledge to design, implement, and support customer intelligence solutions including advanced analytics, data mining, and customer segmentation; marketing database design, creation, and maintenance; full-cycle customer loyalty and fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. support; and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. . |
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