Casio to Include ActiveSky Wireless Technology With New myCasio Web Service Offered On Cassiopeia Handhelds; Companies to Demo Rich Media Content Capabilities at PC Expo.Business Editors & High Tech Writers NEW YORK--(BUSINESS WIRE)--June 26, 2001 ActiveSky has entered into an agreement with Casio to deliver ActiveSky wireless rich media content into Casio's exclusive new Web-based service myCasio(TM), introduced this week at PC Expo A trade show for resellers, corporate managers and technical professionals from CMP Media LLC, a subsidiary of United Business Media. First held in New York in 1983 with 120 exhibitors and 9,600 attendees, the show grew from the personal computer's early years to 550 vendors and more than in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . ActiveSky's multimedia player will allow myCasio users to view and interact with rich media, including video, animation, images and graphics-enhanced text. myCasio is part of Casio's global strategy to provide Web-based mobile solutions for business professionals and consumers. Set to launch in fall 2001, myCasio supports the full line of Internet-enabled Cassiopeia products and will work integrally with the new Casio BE-300 device. "ActiveSky's platform enhances our multimedia capabilities, making full, rich media widely accessible to myCasio users," said Jonathan Mann
ActiveSky and myCasio will be on display all week at PC Expo in booth No. 4253. In addition to the ActiveSky viewer being available for the new handheld unit and integrated into the myCasio Web service, it will be offered to Casio users for download from the Internet. Casio also will license ActiveSky's content encoder technology. "By delivering our interactive rich media technology on Casio's new line of mobile products and onto the myCasio service, mobile users will have access to myCasio's branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. services," Scott France, ActiveSky Japan operations, said. ActiveSky's wireless rich media platform allows providers to deliver graphically rich content in a single format to mobile users, without the need to re-author for different devices. The cross-platform technology offers interactivity on low bandwidth connections, including 2G and 2.5G, and is fully optimal on future networks such as 3G. About myCasio myCasio is a Web-based service designed to expand the utility and increase the enjoyment of the Cassiopeia line of hand-held products with branded content, personalized information and services. With its unique "grab & go" system, the myCasio service at www.mycasio.com provides a one-stop-shop for the mobile user to easily access and download business applications and services and a wide range of rich media entertainment, including digital music, pictures, animation, video and games. myCasio is created by Casio Research & Development Center in San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif., a division of Casio Computer Ltd. in Tokyo. About ActiveSky ActiveSky's technology enables the delivery of rich media to wireless devices. The company's end-to-end image delivery platform, containing both encoding tools and transcoding server technology, integrates a graphics viewer An application that displays graphics file formats. Although such programs provide basic image editing, their main purpose is to quickly preview and organize images. They also detail a file's attributes such as file size, resolution in dpi and inches and so on. See file viewer. and media player, powering a new wave of personal and business interactive applications, including location-based marketing, m-commerce and streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. . ActiveSky has headquarters in San Mateo San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif., with offices in Japan and Australia. For more information, visit www.activesky.com. |
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