Casio introduces a new 4.0 megapixel Digital Camera with fast power up time and release time lag.

Casio, Inc., in conjunction with its parent company, Casio Computer Company Ltd., Tokyo, Japan, recently announced a new addition to the QV Digital Camera series, the new compact QV-R40, a 4.0 megapixel Digital Camera. The new QV-R40 has 1-second power up time and industry leading* 0.01-second release time lag** (both values approximate), ensuring you can capture those special moments whenever they happen.

CASIO recorded 0.01-second release time lag mark last year with the release of its high-resolution 4.0-megapixel QV-R4 and 3.0-megapixel QV-R3, eliminating one of the most serious shortcomings for digital cameras up to that time. The ability to record images virtually the instant they happen, along with 3X optical zoom soon made these high-performance models the digital cameras of choice the world over.

The new QV-R40 is the next generation model for the QV Series QV-R4, and is loaded with features. The QV-R40 sets the pace for performance and speed, featuring a new high-speed telescoping optical 3X zoom lens and a high-speed startup control, making startup 1 second faster than the QV-R4. Playback is faster, too, with the new QV-R40 scrolling through images on the monitor screen at a rate of about 0.1 second per image. Also a pair of direct mode access buttons for REC and PLAY turn the camera on directly to the mode you want, letting even a novice digital camera user operate the new QV-R40 with confidence. Compact, feature-filled yet easy-to-use, the QV-R40 is set to become the new standard for speed and performance in the compact digital camera market.

"Having a camera that will react to your specific photographic situation--with 1-second power up time and the industry leading 0.01-second release lag time--means that you'll capture the image you want every time," said John Clough, president of Casio, Inc. "In addition," he said, "you'll be able to print out remarkable crystal clear 8 x 10 color prints due to the high resolution of the camera." The Casio QV-R40 combines ease of use, speed and picture clarity in a remarkable compact mini digital camera that weighs about 5.64 ounces (without batteries) and is only 3.46" W x 2.38"H x 1.29"D.

The QV-R40 is priced at $299.99 and will be available at retail in September. "Never before have we been able to pack so many features and functions into a compact camera at such an affordable price," said Clough. He predicted that the QV-R40 will be a hit with retailers and consumers alike due to its ease of operation, advanced functions and affordable price.