Casio Selects allmystuff's Personalized Product Ownership Services for Casio.com.

Business Editors & High-Tech Writers

LAS VEGAS--(BUSINESS WIRE)--Jan. 8, 2001

Customer-focused Services Enable Consumer Electronics Leader to

Deliver Unmatched Personalized Service and Information on Casio.com

allmystuff, Inc., (CES Booth No. 4874) a leading provider of product ownership services for manufacturers and retailers, announced today at the Consumer Electronics Show (CES) that Casio, Inc. has selected the company's personalized online ownership registration and tracking services for its Casio.com Web site. In choosing allmystuff, Casio has adopted a compelling new channel for extending the lifetime value of its customers while empowering those customers to get the greatest value from the Casio products they own.

The hosted allmystuff solution enables Casio's customers to register and track purchases and access valuable product-related information on demand at the "My Casio Account" section of its site. By providing personalized ownership information and services that customers need and want, allmystuff gives Casio a completely new, customer-focused medium for intelligently engaging and interacting with consumers - throughout the product lifecycle.

"allmystuff's solution provides significant benefit to both consumers and companies by offering information and services that extend product value for the customer and provide insight into customer demand and expectations," said Gary Rado, president of Casio, Inc. "For Casio, data capture and analysis of actual buying patterns and ownership interaction will allow us to offer our best customers additional products and services through our retail partners."

"allmystuff's innovative product ownership services allow us to extend our commitment to offer an easily accessible, single location for customers to learn and get the most from our products," said Jerry Stang, Casio vice president of marketing - Digital Cameras, PDA's and Calculators. "Beyond that, we gain insight into the mindset of our customers, in terms of who they are and what we need to do to keep them. In today's market, that's not only a `nice-to-have' but a vital part of maintaining market leadership."

"As recent market research has indicated, even a five percent increase in customer retention rates can increase the value of a customer by 25 to 85 percent," said Jens Tellefsen, CEO and co-founder of allmystuff. "Casio understands that providing valuable services to the customer is a key component of keeping customers long term and the company's selection of allmystuff validates our approach. As the only customer-focused solution that benefits both the company and the customer, allmystuff will help Casio distance itself from the competition."

Deployment of the allmystuff services in the coming months will give Casio customers a customized experience that makes understanding, using and enjoying purchases of a number of consumer products, including digital cameras and personal digital assistants (PDA's) easier. Casio plans to extend the services to other product areas sometime later.

As an application service provider, allmystuff provides Casio and other companies hosted product ownership services without having to build and manage the solution internally.

About Casio, Inc.

Casio, Inc., Dover, NJ, is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading consumer electronics companies. Casio, Inc., with sales over $450-million, markets handheld and palm-size personal computers, calculators, business organizers, label printers, digital cameras, watches, musical keyboards, audio and video products and electronic cash registers.

About allmystuff, Inc.

allmystuff, Inc. is a leading provider of product ownership services for manufacturers and retailers. Through its hosted service, allmystuff gives companies a completely new channel that provides valuable information about their best customers, helps them offer complementary goods and services and reduces the need for support interaction. In return, companies engage and interact directly with existing customers, helping them attain the maximum value of the products they buy through a range of information and services. These include personalized and private product ownership information such as self-help tools, warranty trackers, parts and accessories, promotions, online support, communities and resale/ trade-in services. The solution is deployed as an enterprise applications service provider platform, enabling faster time-to-market and time-to-profitability. Privately held, allmystuff has received funding from Dell Ventures, TL Ventures, Austin Ventures and AV Labs. The company is based in Austin, Texas. For more information, visit www.allmystuff.com.

To view other allmystuff announcements made today, go to www.allmystuff.com.