Casio Previews New Web-Based Service myCasio; With myCasio, CASSIOPEIA Users Can Download Branded Content, Personalized Services and Go.

Business Editors/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--June 26, 2001

PC EXPO 

Today Casio Computer Co., Ltd. will preview an exclusive new service, myCasio(TM), as part of its global strategy to provide Web-based mobile solutions for business professionals and consumers. The myCasio service is an extension of Casio's goal to provide a full range of support and enhancements for all of its mobile devices. Located in the Casio booth No. 4253, myCasio will be previewed for partners, developers and press.

Debuting alongside the myCasio service is Casio's new 32K color personal digital assistant (PDA) the CASSIOPEIA BE-300. Both have been designed with the mobile user in mind, offering business applications and services such as myCasio's myAgent(SM) service while providing a wide range of rich media entertainment, including films and video, animation, games and digital pictures. The myCasio service will formally launch in the fall of 2001 at www.myCasio.com with free and premium packaged, branded content and services.

myCasio was created to expand the utility and increase the enjoyment of the CASSIOPEIA line of products and will work integrally with the new BE-300. With its unique "grab & go" system, based on infolio's mobile application technology, the myCasio service provides a one-stop-shop that simplifies the process of finding and accessing quality content and services for personal and business use. The service increases the ease in which users can make secure downloads and transactions. In just two simple steps, the user gets services and content that makes their device a true assistant for their individual lifestyle.

"With myCasio, users will be able to individualize and power their PDA for the right mix of personal information management, utilitarian services and entertainment content," said Jonathan Mann, head of product strategy, Casio U.S. Research and Development Center (USRDC). "Our plan is to continually expand the selection of content and services designed specifically to work on our devices. We want to work closely with a range of leading and emerging content and service providers to offer personally satisfying user experiences for all types of CASSIOPEIA owners."

myCasio not only provides users with one site (www.mycasio.com) to access entertainment content, it also provides intelligent business and personal services like travel planning, information delivery, as well as rich media content like games, video, and animation -- all specifically formatted to work on CASSIOPEIA products. The myCasio myAgent service, driven by Action Engine, will assist business people in the planning and modifying of itineraries, booking restaurants and hotels, getting news, finance and weather information, and driving directions while traveling.

Partners

Today myCasio announced partnerships with the following service and content providers including: Action Engine, mobile services framework and provider of myCasio myAgent; Active Sky, video player technology; infolio, infrastructure and hosting partner; Smashing Ideas, arcade and casino games; Eruptor, interactive characters and lifestyle annimations; Red i Studios, interactive quiz games; ideaRage, animated shorts and interactive content.

Casio Computer Co., Ltd, Tokyo, Japan.

Casio Computer Co., Ltd., is one of the leading consumer electronics companies in the world. Since its establishment in 1957, Casio has been active in the development of electronic calculators, timepieces, musical instruments, LCD TVs, pagers and other communications devices. Casio's corporate activities are guided by the motto: "Creativity and Contribution."

myCasio

myCasio(TM) is a web-based service designed to expand the utility and increase the enjoyment of the CASSIOPEIA line of hand-held products with branded content, personalized information and services. With its unique "grab & go" system, the myCasio service at www.mycasio.com provides a one-stop-shop for the mobile user to easily access and download business applications and services and a wide range of rich media entertainment, including films and video, animations, pictures, and games. myCasio was created at the Casio U.S. Research & Development Center in San Jose, California, a division of Casio Computer Co., Ltd. in Tokyo, Japan.

Casio Research & Development Center

myCasio(TM) was created by the Casio U.S. Research and Development Center, a division of Casio Computer Co., Ltd. Located in San Jose, California, the center focuses on the research and design of information appliances and Internet connectivity in order to enhance learning, entertainment, productivity, and health. Casio U.S. Research and Development Center's goal is to seek out partnerships with key companies and individuals who share its vision of combining technology and connectivity to make life better for ordinary people in extraordinary ways.