Casino Marketing and Business of Gaming Forum Less Than 2 Weeks Away.

NEW YORK -- With less than 2 weeks to go, ALM's Strategic Research Institute's the Business of Gaming Forum, scheduled for February 22-23, in Las Vegas, will host leading executives within the casino and gaming industry. This dynamic 2-day conference will feature key sessions from top casinos including Foxwoods Resort Casino, The Venetian, and Barona Valley Ranch Resort and Casino, as they discuss increasing revenue and accelerating growth through joint marketing campaigns, sponsorship initiatives, promotions, and co-branding opportunities.

FEATURED KEYNOTE ADDRESS:

James Feldman, Chief Solutions Officer
GAMING MARKETING SOLUTIONS (GMS)

New Speaker Added to the Program:

Derik Mooberry, Vice President System Sales - Western North America
BALLY TECHNOLOGIES

Featured Speakers include:

Jon Wolfe, Chief Information Officer
RESORTS INTERNATIONAL

Javier Saenz, Vice President of Network Systems
IGT/MARIPOSA

Troy Simpson, Executive Director of Loyalty Marketing
BARONA VALLEY RANCH RESORT & CASINO

Brent Pinkston, Executive Director of Slot Marketing
THE VENETIAN

Ben Flournoy, Vice President of Retail Operations
FOXWOODS RESORT CASINO

Darrel Burns, Western Region Manager
INNOVATIVE SYSTEMS, INC.

Thomas Soukup, Senior Director of R&D, Systems
KONAMI GAMING, INC.

David G. Schwartz, Director of the Center for Gaming Research
UNIVERSITY OF NEVADA, LAS VEGAS

Conference highlights will include sessions on:

* Bonusing and Cashless Gaming

* The Future of Gaming

* Incorporating Third Party Marketing and Expansive Sponsorships into Player Loyalty Initiatives

* The Importance of Data Warehouse to Player Loyalty

* Creating a Customer Marketing Database

* Case Studies in Customer Retention

PARTIAL LIST OF PRELIMINARY DELEGATES:

Bally Technologies
Barona Valley Ranch & Casino
Desert Diamond Casino
Foxwoods Resort Casino
Gaming Marketing Solutions
Global Cash Access
Grand Traverse Resort & Casinos
IGT/Mariposa
Infosys Consulting, Inc.
Innovative Systems, Inc.
Jerry's Nugget
KnowledgeBase Marketing
Konami Gaming, Inc.
Landmark Properties
L'Auberge du Lac Hotel & Casino
Lucky Lil's
Lucky Longhorn Casino
Management Science Associates, Inc.
PCI Gaming
River Rock Casino
Silverton Casino Lodge
Simon Property Group
Skyline Crest Enterprises
Sycuan Resort & Casino
The Venetian
THIRDWAY Brand Trainers
TOGE
Twin Pine Casino
University of Nevada
Valley View Casino

To Register:
Phone: [phone]
Email: [e-mail]
Website: www.srinstitute.com/M0507

Please mention priority code DPR001811 when registering.

The Strategic Research Institute is part of ALM's Conference and Trade Show Division, one of North America's largest producers of educational and networking events for business leaders and the legal profession. The division offers more than 300 conferences and two leading industry tradeshows, as well as conferences in Europe and Asia. Attendance at the division's events, which span a broad range of topics including law, finance, natural resources, life sciences, multi-cultural marketing, real estate and healthcare, will exceed 40,000 executive-level decision makers this year.

Headquartered in New York City, ALM is a leading integrated media company, focused on the legal and business communities. ALM currently owns and publishes 37 national and regional magazines and newspapers, including The American Lawyer[R], Corporate Counsel[R], The National Law Journal[R] and Real Estate Forum[R]. Other ALM businesses include Law.com[R], the Web's leading legal news and information network, Law Journal Press books, newsletter publishing, court verdict and settlement reporting, production of professional educational seminars, market research and content distribution. ALM was formed by U.S. Equity Partners, L.P., a private equity fund sponsored by Wasserstein & Co., LP. More information on ALM's businesses and services is available on the Web at www.alm.com.