Casino Leader Atronic Selects Ardexus MODE.Business & High-Tech Editors MISSISSAUGA, Ontario--(BUSINESS WIRE)--July 20, 2001 Ardexus, premier providers of Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions for progressive companies, today announced that Atronic Americas, one of the world's leading video gaming video gaming n. 1. Gambling by means of interactive games of chance played on a video screen. 2. The playing of video games. machine manufacturers, will utilize Ardexus MODE(TM) for their CRM suite. Unlike other CRM packages, Ardexus MODE combines integrated, sales-centric CRM management solutions with the power of patent-pending Intelligent Response technology -- a remarkable computerized assistant that compares the sales person's progress to a model situation and suggests appropriate actions to win the sale. "The MODE suite is unique in the marketplace," says Rolf Klug, Co-CEO of Atronic Americas. "No other software in this price range had the end-to-end CRM management capability that we were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. . That, combined with effective sales assistance technology and exceptional user-friendliness, made our decision simple as we continue to position ourselves closer to our customers." Atronic Americas will comfortably deploy MODE to sales and service employees across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , which will allow the growing company to fully utilize MODE's knowledge sharing capabilities. "With our professional staff spread throughout all the major North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. casino markets, we needed a tool that would facilitate customer-related efforts and allow our people to work collaboratively and successfully, despite their distance," says Mr. Klug. "The MODE suite thrives in that kind of environment and ultimately will benefit our customer relationships." "I'm thrilled with the confidence that Atronic Americas has shown in their choice of Ardexus as their CRM provider," says Keith T. Thompson, Ardexus' CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "A strong technology that backs the customer facing processes of rapidly fast growing companies is essential in today's business Today's Business is a show on CNBC that aired in the early morning, 5 to 7AM ET timeslot, hosted by Liz Claman and Bob Sellers, and it was replaced by Wake Up Call on Feb 4, 2002. environment. We will work closely with Atronic to ensure that our product delivers on that expectation." About Atronic Americas Atronic and sister company Atronic International are members of the family owned and operated Gauselmann Group, which has annual revenues of 1.1 billion Deutsch Marks, and is a leader in the video gaming industry. Since the establishment of the various gaming companies, the Gauselmann Group has sold more than 1.6 million machines and 82,000 gaming devices in the year 2000 alone. Atronic is headquartered in Germany and has offices in Australia, Austria, Great Britain Great Britain, officially United Kingdom of Great Britain and Northern Ireland, constitutional monarchy (2005 est. pop. 60,441,000), 94,226 sq mi (244,044 sq km), on the British Isles, off W Europe. The country is often referred to simply as Britain. , Peru, South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. and the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Atronic is dedicated to producing only the highest quality of entertaining games and products, which are being operated in 70 countries worldwide. Atronic holds a total of 129 gaming licenses including the United States with 22 states licenses and 97 Indian Gaming licenses. To find out more information about Atronic, please visit the website at www.atronic.com or call 1-800-864-7670. About Ardexus Corporation Ardexus provides award-winning front office solutions that revolutionize the way small to mid-sized companies do business. Ardexus MODE is a professional suite of marketing, sales, and customer service products that represent a paradigm-shift in serving the customer. Ardexus Corporation is headquartered in Mississauga, Ontario, Canada. For additional information on Ardexus Corporation or their products, visit www.ardexus.com or call toll free (888) ARDEXUS. |
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