Casino Executive Says CRM Driving Customer Loyalty for Harrah's.Business Editors LOS ANGELES--(BUSINESS WIRE)--Jan. 28, 2000 In a recent radio interview with CEOLive.com, Harrah's Entertainment Inc. (HET) President Gary Loveman discussed his company's winning strategy to stay ahead of the game and win the casino wars. &uot;From our land based properties in Las Vegas, Atlantic City, Tahoe and Reno, to our Riverboat and Indian gaming properties, the key to our success is in building strong personal relationships with adults who are looking for a high-end adult gaming experience,&uot; said Loveman. According to Loveman, &uot;Harrah's TRUE GOLD Loyalty program has been extremely successful at building a loyal following ... our knowledge of our customer allows us to provide the highest quality gaming, leisure and entertainment experience in the industry.&uot; During the interview, Loveman also discussed Native American gaming. &uot;Many people in the gaming industry view Native American gaming as a threat,&uot; said Loveman. &uot;We view it as an opportunity to grow and to reach more adults with the unique Harrah's experience.&uot; Loveman also talked about such competitors as MIR, STN (SuperTwisted Nematic) A passive matrix LCD technology that provides better contrast than twisted nematic (TN) by twisting the molecules from 180 to 270 degrees. See DSTN. , MBG MBG Missouri Botanical Garden (Saint Louis) MBG Molecular Biology and Genetics (Cornell University department) MBG Money Back Guarantee MBG Matthaei Botanical Gardens (Ann Arbor, MI) , MGG and PPE. The entire interview is available free online at http://www.ceolive.com. About CEOLive.com CEOLive.com is an online audio business magazine that features interviews with leaders from the worlds of business and technology. The company is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of InterRep Information and Communication Services Inc., which produces radio programs for online magazines, a network of corporate Web sites and several major airline carriers. Also appearing on CEOLive.com are Michael Bloomberg of Bloomberg LLC, Keith Krach (ARBA), Lars Nyberg (NCR), Kevin O'Connor (DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX) DCLK Deputy Clerk DCLK Digital Clock DCLK Double Click ), Ely Callaway (ELY), Walter V. Purnell Jr. (SKYC), Mark Logan (VISX), George Schmitt (OMPT OMPT Orthopedic Manual Physical Therapy ), David Hanna (CCRT CCRT Core Conflictual Relationship Theme CCRT Conseil Canadien de la Réadaptation et du Travail (Canadian Council on Rehabilitation and Work) CCRT Cape Cod Rail Trail (Massachusetts, USA) ) and D.R. Grimes (NTBK). |
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