Cashing In: Broadcasters Turn the Channel to Classified Ads.New Study from Classified Intelligence Shows TV, Radio and Cable Web Sites Embracing Classified Advertising ALTAMONTE SPRINGS Al·ta·monte Springs A city of east-central Florida, a residential suburb of Orlando. Population: 40,900. , Fla. -- Classified advertising, once the mainstay of daily newspapers, is rapidly and steadily growing on TV, radio and cable Web sites and on cable digital services, a new report states. Television station Web sites in all top 50 U.S. markets offer classifieds, as do radio sites in 47 of the top 50 markets and four out of five of the top MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. cable systems, Classified Intelligence reported today. In a 61-page report, "Broadcasters and classifieds: Major growth in major markets," Classified Intelligence found advertising for cars, homes, jobs and merchandise is available from TV, radio stations and many large cable operators. The free report - downloadable from ClassifiedIntelligence.com - also reviews classified advertising by broadcasters in Canada Canada (kăn`ədə), independent nation (2001 pop. 30,007,094), 3,851,787 sq mi (9,976,128 sq km), N North America. Canada occupies all of North America N of the United States (and E of Alaska) except for Greenland and the French islands of , Australia Australia (ôstrāl`yə), smallest continent, between the Indian and Pacific oceans. With the island state of Tasmania to the south, the continent makes up the Commonwealth of Australia, a federal parliamentary state (2005 est. pop. , Germany, the U.K. and other markets. "Classified revenue is critical to newspapers' survival, but free classifieds from sites like Craigslist, combined with classifieds offered by broadcasters and cable companies make it even more difficult for newspapers to maintain their dominance of this category," said Peter M. Zollman, founding principal of CI. "Broadcasters and cable companies see classifieds as a very bright spot in their business plans - a new revenue opportunity with little downside risk Downside Risk An estimation of a security's potential to suffer a decline in price if the market conditions turn bad. Notes: You can think of this as an estimate of the amount that you could lose on a stock or other investment. . "By offering classifieds, broadcasters and cable companies can create significant ties to local markets that strengthen their Web sites, enhance their revenue and connection with advertisers, and allow them to penetrate new fields like real estate and recruitment that until now have been primarily a newspaper business." TV, radio and cable bring an added dimension to classified ads. Using their airtime air·time n. 1. The time during which a radio or television station is broadcasting. Also called airspace. 2. The time at which a radio or television program is broadcast. , stations featured classifieds in promos that drive traffic to their Web sites, turning viewers into visitors. Many offer video clips A short video presentation. as part of their classifieds, and cable offers "classifieds on demand." Classified Intelligence based its report on reviews of more than 400 TV station Web sites and more than 150 radio sites, and a survey of the top five cable multiple system operators. The research was sponsored by CityXpress, a Vancouver-based company that offers classified advertising services to newspapers, broadcasters and other businesses. About Classified Intelligence: Classified Intelligence LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control is the world's leading consultancy in the classified advertising field, working with leading media companies, dot-coms, yellow-page publishers and broadcasters. It publishes a continuous advisory service, "Classified Intelligence Report," that focuses on trends, products and companies in the industry. It also provides proprietary and published research about interactive classifieds, offers strategic and tactical workshops and planning services. Founded in 1998, it is affiliated with the Advanced Interactive Media Group LLC and based in Altamonte Springs, Florida Altamonte Springs is a city in Seminole County, Florida, United States. A northern suburb of Orlando, Florida. The city's name is Spanish for "high hill." [1] The population was 41,200 at the 2000 census. According to the 2006 U.S. . For more information call (407) 788-2780 or visit ClassifiedIntelligence.com. NOTE: For interviews or more information about the report, contact Peter M. Zollman and Jim Townsend of Classified Intelligence. |
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