Cashback2.com Chooses Kana to Deliver Instant Service and Faster Sales Conversions.Business Editors REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--Aug. 28, 2000 Real-Time Communication Enables e-Businesses to Convert Browsers Into Buyers, Reduce Shopping Cart Abandonment, Cross-Sell, Up-Sell and Reduce Sales and Service Costs Kana (Japanese) kana - The two Japanese syllabaries, hiragana and katakana. Communications, Inc. (Nasdaq:KANA), a leading provider of enterprise relationship management (eRM) solutions, announced today that the company has been selected by Cashback cashback Noun 1. a discount offered in return for immediate payment 2. a service by which a customer in a shop can draw out cash on a debit card cashback cash n (= discount 2.com to provide solutions for real-time customer assistance. Cashback2.com is a leading provider in the rapidly growing online real estate agent referral business. Cashback2.com has implemented Kana as the cornerstone of its 24/7 live chat customer service, where real estate agents, buyers and sellers can ask questions and receive immediate online response. Cashback2.com offers real estate professionals a new method to gain sales, reduce uncertain leads, increase revenue base and potentially gain a lifetime client. To activate the process, Cashback2.com asks buyers and sellers to submit an online registration form to receive a referral to a qualified real estate agent. Immediately upon receipt, a customer service representative (CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. ) initiates a live online chat to obtain more details and to provide additional information. Then, using proprietary technology, the client services team locates a qualified agent based on the customer's requirements. Once a real estate transaction is completed with a referred agent, Cashback2.com sends the customer a cash incentive. "If we are to continue attracting qualified real estate agents for our growing business, it's critical that we capture a large number of people who are ready to buy or sell a home," said Todd Gimblett, Director of Information and Technology of Cashback2.com. "To do that, we have to understand and address the customers' emotional ties to a home. By using Kana, we can interact with the customer on a personal level right from the start and keep them engaged through the entire process. Kana is also incredibly easy for our CSRs, who can respond to multiple inquiries at the same time." Kana enables e-businesses to engage in one-to-one real-time communications with customers to generate higher sales conversions. The solution's two-way Web-based messaging between the company and the customer, provides immediate online sales assistance to help turn browsers into buyers, reduce shopping cart abandonment, cross-sell and up-sell during the sales cycle and reduce sales and service costs. "With Kana communication applications, online businesses can deliver multiple levels of customer service based on a number of contextual factors," said David Fowler David Fowler may refer to:
About Cashback.2.com Cashback2.com is based in Silicon Valley with a technical and marketing support office in Toronto, Ontario. Cashback2.com is the first corporation to implement a patent-pending international cash-back program on an Internet real estate "Internet Real Estate" is a popular buzzword that has two different definitions. First, "Internet Real Estate" can be used to describe the use of the Internet to promote, advertise, and view commercial and residential real estate for lease or purchase. referral site. With thousands of real estate professionals registered, Cashback2.com has one of the largest agent networks available in online real estate. Working in rural, urban and suburban areas across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada, Cashback2.com referral agents specialize in residential, commercial or recreational real estate. Cashback2.com is a trademark of Cashback2.com, Inc. About Kana Communications Inc. Kana Communications, Inc. (Nasdaq:KANA), a leading provider of web-architected enterprise relationship management (eRM) solutions, delivers a broad range of world-class, integrated e-business and interaction applications with a modular and scalable platform for both Internet and Global 2000 companies. Kana solutions deliver personal portals A personal home page on the Web that is customized by the user. Typically associated with a search engine and displaying selected information such as news, weather and stock quotes, if the portal publisher offers e-mail, IM or other services, direct links to those systems are also that offer customers, partners and the enterprise a global view of their communications and relationships. This global view includes managing the full set of communications channels Also called a "circuit" or "line," it is a pathway over which data are transferred between remote devices. It may refer to the entire physical medium, such as a telephone line, optical fiber, coaxial cable or twisted wire pair, or, it may refer to one of several carrier frequencies such as e-mail, Web, chat, instant message, VOIP (Voice Over IP) A digital telephone service that uses the public Internet as well as private backbones instead of the traditional telephone network. Many companies, including Vonage, 8x8 and AT&T (CallVantage), typically offer calling within the country for a , phone and person-to-person, as well as e-business and communications applications to integrate the marketing, sales and service functions. This full-service suite enables e-businesses to compete and succeed in today's customer-driven economy. For more information about the solutions found in more than 700 companies, including 8 of the 10 most trafficked Web sites, please visit Kana at http://www.kana.com. Note to Editors: Kana Communications, Kana and the Kana logo are trademarks of Kana Communications, Inc. All other company and product names may be trademarks of their respective owners. Cautionary Note Regarding Forward-looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: Information in this release that involves Kana's expectations, beliefs, hopes, plans, intentions or strategies regarding the future are forward-looking statements that involve risks and uncertainties. These statements include statements about Kana's strategies in the marketplace, its market position and its relationship with customers. All forward-looking statements included in this release are based upon information available to Kana as of the date of the release, and we assume no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful integration of Silknet, competition, increased competition due to Kana's expanded product offering, risks associated with the evolving and varying demand for customer communication software, our ability to expand our operations, the successful integration BEI Bei (pā, bā), river, c.200 mi (320 km) long, formed by the union of two headstreams in the Nanling Mts., N Guangdong prov., S China. It flows S into the Xi River, E of Guangzhou, to form the Pearl River delta. and NetDialog, acceptance of email and the Internet as a communications medium, litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. over property rights, and general economic factors. These and other factors are risks associated with our business that may affect our operating results are discussed in the Company's filings with the Securities and Exchange Commission ("SEC") including our registration statements on Form S-4 and S-1, Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and quarterly reports on Form 10-Q Form 10-Q See 10-Q. . |
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