CashGraf Software names Craig A. Pyne vice president-marketing.ST. PETERSBURG Petersburg, city (1990 pop. 38,386), politically independent and in no county, SE Va., on the Appomattox River; inc. 1850. A port of entry and an important tobacco market, it has industries producing chemicals, pharmaceuticals, furniture, structural steel, lumber, , Fla.--(BUSINESS WIRE)--Nov. 25, 1996-- Delivering CashGraf's integrated small business solution software top priority CashGraf Software Inc., developers of integrated software Separate software components or applications that have been combined into one package. See integrated software package. solutions for small and home-based businesses, Monday announced the appointment of Craig A. Pyne as vice president-marketing. Pyne, who was formerly responsible for all marketing operations at DacEasy Inc., a developer of business productivity software, brings extensive experience in the areas of software marketing, product management and technical development. As the previous owner of several small businesses and a small business seminar leader, Pyne clearly understands the needs of the small business owner. Pyne's responsibilities at CashGraf include market research; marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most ; product management; Internet marketing See Internet advertising. and promotions; and trade shows. "We're extremely pleased Craig Pyne has joined our team," said Larry Deaton, CashGraf CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "His experience in communicating with the small office/home office See SOHO. business owner and in assessing the needs of the market is vital as we work to establish a new industry category for complete small business software solutions." CashGraf Software Inc. designs, develops, markets, sells, distributes and supports high quality integrated software solutions for small businesses, including those operated from the home. The company's principal product, Business Plus 5.0, is a fully integrated easy-to-use business solution that includes complete business accounting, budgeting, inventory control, appointment calendar and word processing word processing, use of a computer program or a dedicated hardware and software package to write, edit, format, and print a document. Text is most commonly entered using a keyboard similar to a typewriter's, although handwritten input (see pen-based computer) and with mail merge Printing customized form letters. A common feature of a word processor, it uses a letter and a name and address list. In the letter, Dear A: Thank you for ordering B from our C store..., A, B and C are merge points into which data are inserted from the list. functions, along with a graphical report generator Same as report writer. , all built around a common database. CashGraf recognizes small business management is shifting from a strict reliance on accounting to an increased focus on total customer information management. Business Plus 5.0 provides fast and effective access to vital customer information, and easily performs functions important to small business owners. "Business Plus 5.0 from CashGraf is exactly what small business owners have been asking for and need in a software program," said Pyne. "The failure rate of small businesses is 57% in the first five years. CashGraf's outstanding integrated approach offers capabilities critical to increasing the success rate of small businesses. It appeals just as much to computer and accounting novices as its does to MBA's. I am excited about communicating the merits of this product to the businesses that need solutions as opposed to just accounting software." CashGraf recognizes the small and home-based office markets as the fastest growing yet most seriously under served in terms of productive and easy-to-use software products. The company is dedicated to providing software that allows small business users to save time and money while increasing customer satisfaction and profits. -0- NOTE TO EDITORS: In the Internet/email address noted in this news release, there is an "at" symbol between TGGMiami and aol.com. Also, in the World Wide Web address noted, there is a double slash between http: and www.cg-soft.com; and between http: and www.cashgraf.com. These symbols may not appear properly in some systems. CONTACT: CashGraf Software Inc. Gothard/Greenstone Roberts Larry Deaton Barbara Gothard 813/563-5000 (tel) JoNell Patterson 813/578-0238 (fax) 305/576-4914 (tel) http://www.cg-soft.com 305/576-4829 (fax) http://www.cashgraf.com TGGMiami@aol.com |
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