Cash-flow Conservative.Organizacion Soriana CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. : Ricardo Martin Bringas Market value: $2.1 billion Growth since 1993:283% In this day and age of investor relations Investor relations The process by which the corporation communicates with its investors. , international alliances and debt-financed expansions, Ricardo Martin Bringas, head of Monterrey-based retailer Organizacion Soriana, stands out for not putting stock in any of it. Martin Bringas has stuck close to the U.S.-Mexican border and expanded only within what cash-flow could handle-no partners, thank you very much. The conservative strategy combined with tight cost controls has paid handsomely-the firm's market value has soared 283% to US$2.1 billion. Now in the second year of a four-year, $400 million expansion, Martin Bringas is expanding his area of action south from his high-income base in northern Mexico. Whether he will be able to duke it out with the big retailers in central Mexico remains to be seen, but that he must try is inevitable: Competitors Cifra (Wal-Mart) and Comercial Mexicana Comercial Mexicana is a Mexican hypermarket group, which features stores similar to those owned by Wal-Mart in the United States or Carrefour in France. It is part of the Controladora Comercial Mexicana Group which also owns the local Costco warehouse franchise and Restaurantes are moving north from Mexico City Mexico City Spanish Ciudad de México City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi and H-E-B and others are coming south from the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . |
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