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Cash carrot is dangled by Mazda.


Byline: David Whinyates

IT'S hardly the best time to be launching a new range of cars, so Mazda is dangling a financial carrot under the noses of potential punters in the hope of kick starting sales of its latest range of family hatchbacks and saloons.

The new, 20-strong line-up of Mazda3 models goes on sale next week (May 18) from pounds 13,500 and for a limited period, Mazda is tempting buyers with a range of special offer finance deals including nought per cent APR APR

See: Annual Percentage Rate
 over 12, 24 or 36 months for those who can afford to pay a 50 per cent deposit, 3.9 per cent APR with a 10 per cent deposit, or 5.9 per cent APR with no minimum deposit, again over 12, 24 or 36 months.

The offers last until the end of June.

The new line-up of 16 hatchback and four saloon cars has a more striking design complete with a trendy gaping grille and comes with a choice of four petrol and three diesel powertrains, all fine-tuned to use less fuel.

The design of the new Mazda3 has lowered aerodynamic drag aer`o`dy`nam´ic drag

n. 1. the resistance caused by a gas to the motion of a solid body moving through it. Studied in aerodynamics.
 to just Cd 0.28 (saloon) and 0.30 (hatchback) which Mazda claims are 'best-in-class' figures. The improved aerodynamics aerodynamics, study of gases in motion. As the principal application of aerodynamics is the design of aircraft, air is the gas with which the science is most concerned.  and retuned powertrains, plus a weight reduction of up to 15 kilos on some models, result in significant reductions in CO2 and fuel consumption. On the official combined cycle A combined cycle is characteristic of a power producing engine or plant that employs more than one thermodynamic cycle. Heat engines are only able to use a portion of the energy their fuel generates (usually less than 50%). The remaining heat from combustion is generally wasted. , petrol models achieve up to 44.8mpg, while diesel models record up to 62.8mpg.

Technical innovations include a fuelstretching 'i-stop' - Smart Idling Stop System - on the Mazda3 2.0 Sport which can deliver fuel savings of up to 16 percent. This version is not available until next month..
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Publication:Coventry Evening Telegraph (England)
Date:May 15, 2009
Words:285
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