Cash America Completes 2006 with an Increase in Fourth Quarter Earnings of 32%.

FORT WORTH, Texas -- Cash America International, Inc. (NYSE:CSH) announced today that income from continuing operations for the fourth quarter ended December 31, 2006 increased 32% to $21,698,000 (71 cents per share) compared to $16,456,000 (55 cents per share) for the same period in 2005. Total revenue for the fourth quarter 2006 increased 26% to $215.4 million, up from $171.0 million during the same period in 2005. The year-over-year gain in total revenue was largely attributable to an 80% increase in short-term cash advance fees to $71,870,000 in the fourth quarter 2006 compared to $39,954,000 during the same period in 2005. Higher balances of cash advances extended to customers and the inclusion of CashNetUSA which was acquired on September 15, 2006 contributed to the significant rise in revenue from cash advance fees.

Commenting on the results of the quarter, Daniel R. Feehan, President and Chief Executive Officer of Cash America said, "Our Company continues to see increased levels of customer demand for both our pawn loans and cash advance services. The increase in these asset levels is driving the revenue of the Company higher and we are beginning to see the benefits as our operating income rose 32% in the fourth quarter over last year's fourth quarter. Consolidated net revenue from same stores increased 8.3% in the fourth quarter of 2006 compared to the same quarter last year, led by a 24% increase in same store net revenue in our cash advance segment, which combined with a same store net revenue increase of 6% in our pawn segment to produce the consolidated results."

Total revenue for the fiscal year ended December 31, 2006, was $693.2 million, up 17% from $594.3 million in 2005. Cash America finished fiscal year 2006 with 36% increase in income from continuing operations to $60,940,000 ($2.00 per share) for the twelve-month period compared to $44,821,000 ($1.48 per share) in fiscal 2005. Included in the 2006 total was an after-tax gain of 5 cents per share related to the early termination of a store lease in the second quarter. Excluding the 5 cent gain, income from continuing operations was up 33% to $59,531,000 ($1.95 cents per share) from the previous year.

Cash America will host a conference call to discuss the fourth quarter results on Thursday, January 25th at 3:45 PM CST. A live web cast of the call will be available on the Investor Relations section of the Company's corporate web site (www.cashamerica.com). To listen to the live call, please go to the web site at least fifteen minutes early to register, download, and install any necessary audio software. A replay will be available on the Company's web site for 90 days following the conference call.

Outlook for the First Quarter of 2007 and the 2007 Fiscal Year

Management believes that the opportunities for sustained growth in revenue and earnings will be largely associated with the customer demand for the credit products provided by the Company, which take the form of pawn loans and short-term cash advances. Other elements expected to affect the growth in revenue include the ongoing maturation of the 233 additional pawn and cash advance locations opened or acquired during the last 36 months, the regulatory governance of consumer loan products and the integration of CashNetUSA. As it enters the first quarter of 2007, management anticipates that demand for the Company's products will remain strong, but also believes that trends in tax refunds received by the Company's customers during the first quarter will have a meaningful impact on the first quarter results. Typically the Company's customers who receive refunds use those proceeds to pay past due cash advance obligations, to redeem pawned merchandise and to purchase merchandise at the Company's locations. Based on its views and on the preceding factors management expects that the first quarter 2007 net income per share will be between 60 and 64 cents per share compared to 51 cents per share in the first quarter 2006.

Expectations for the remainder of fiscal 2007 will be affected by the magnitude of personal income tax refunds for many of the Company's customers and the subsequent recovery of earning asset levels in later periods based on customer demand for credit products. At this time, management is increasing the lower end of its previously reported expectations for full fiscal year 2007 earnings per share producing a new expected range of $2.45 and $2.55, compared to $1.95 per share from continuing operations in fiscal 2006. The fiscal 2006 comparable full year income from continuing operations excludes the $1.4 million after-tax gain (5 cents per share) related to the early termination of a store lease reported in the second quarter of fiscal 2006.

Cash America International, Inc. is a provider of specialty financial services to individuals in the United States with 918 total locations. Cash America is the largest provider of secured non-recourse loans to individuals, commonly referred to as pawn loans, through 487 locations in 22 states under the brand names Cash America Pawn and SuperPawn. The Company also offers short-term cash advances in many of its locations including 295 locations that offer this service under the brand names Cash America Payday Advance and Cashland. Short-term cash advances are also offered to customers via the Internet distribution channel of CashNetUSA located at http://www.cashnetusa.com. In addition, check cashing services are provided through its 136 franchised and Company-owned "Mr. Payroll" check cashing centers. For additional information, visit the Company's website located at http://www.cashamerica.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This release contains forward-looking statements about the business, financial condition and prospects of Cash America International, Inc. and its subsidiaries (the "Company"). The actual results of the Company could differ materially from those indicated by the forward-looking statements because of various risks and uncertainties including, without limitation, changes in demand for the Company's services, the actions of third parties who offer products and services at the Company's locations, fluctuations in the price of gold, changes in competition, the ability of the Company to open new operating units in accordance with its plans, economic conditions, real estate market fluctuations, interest rate fluctuations, changes in the capital markets, changes in tax and other laws and governmental rules and regulations applicable to the Company's business, the ability to successfully integrate newly acquired businesses into the Company's operations and other risks indicated in the Company's filings with the Securities and Exchange Commission. These risks and uncertainties are beyond the ability of the Company to control, nor can the Company predict, in many cases, all of the risks and uncertainties that could cause its actual results to differ materially from those indicated by the forward-looking statements. When used in this release, terms such as "believes," "estimates," "plans," "expects," "anticipates" and similar expressions as they relate to the Company or its management are intended to identify forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements to reflect events or circumstances occurring after the date of this release.

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