Casey McCaffrey Named Vice President of Field Service at OneCommand.CINCINNATI -- In first graph, first sentence and in fifth graph, first sentence of release, Casey McCaffrey's title at Autobytel should read: Director, Strategic Marketing Initiatives for the Dealer Operations Group (sted: Vice President, Strategic Marketing). The corrected release reads: CASEY MCCAFFREY NAMED VICE PRESIDENT OF FIELD SERVICE AT ONECOMMAND OneCommand (www.OneCommand.com), formerly known as CallCommand, today announced the appointment of Casey McCaffrey, former Director, Strategic Marketing Initiatives for the Dealer Operations Group with Autobytel, to Vice President of Field Service at OneCommand. McCaffrey will be responsible for running OneCommand's industry-leading field support division. He will ensure all Field and Regional Account Managers are fully trained by OneCommand as business consultants that effectively guide dealer customers to achieve maximum ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). from their OneCommand tools. He will be based out of OneCommand's Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA, offices and report directly to OneCommand President and COO, Mike Martinez. "I'm very pleased to have Casey join our team. He is a creative and highly qualified marketing and business professional with twelve years of distinguished performance specifically working with US-based manufacturers and retailers. Casey is a team builder and tactical planner well known for his ability to build strong and lasting business relationships. Our Field Account Managers and dealer clients will benefit greatly from his experience and knowledge," commented Al Babbington, OneCommand CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Commenting on his new position, McCaffrey stated: "OneCommand is already known throughout the industry as a market leader in field support and customer service. I am excited to join such a dynamic and growing company to help take it to the next level." McCaffrey brings to OneCommand more than a decade of experience in managing and developing value-added customer service and customer retention programs. Prior to OneCommand, McCaffrey worked for eight years at Autobytel, where his most recent position was Director, Strategic Marketing Initiatives for the Dealer Operations Group, responsible for developing and implementing excellent service and best practices to Autobytel's 3,000-plus dealer customers. During his tenure he built a team of 55 account managers and launched a suite of marketing services that enhanced dealers' market experience with Autobytel, producing a 20% reduction in customer defection. Prior to Autobytel, McCaffrey served as the National Dealer Training Director at AutoWeb.com Inc., a company subsequently acquired by Autobytel. He was responsible for developing, implementing and delivering training workshops to new and existing customers. He also developed a highly successful dealer consulting program to increase customer retention that was later continued and expanded at Autobytel. McCaffrey holds a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies Degree in Agriculture Science with a Business Minor from California Polytechnic State University This article is about the university in San Luis Obispo, California. For Cal Poly Pomona, see California State Polytechnic University, Pomona. California Polytechnic State University, commonly called Cal Poly , San Luis Obispo San Luis Obispo (săn l  `ĭs ōbĭs`pō), city (1990 pop. 41,958), seat of San Luis Obispo co., S Calif., near San Luis Obispo Bay; inc. 1856. , and a degree in Business Marketing, Communication
Management from the Marshall School of Business The Marshall School of Business (also known as USC Marshall School of Business) is the business school at the University of Southern California. It is the largest of USC's 17 professional schools. The current Dean is James G. Ellis. , University of Southern
California The U.S. News & World Report ranked USC 27th among all universities in the United States in its 2008 ranking of "America's Best Colleges", also designating it as one of the "most selective universities" for admitting 8,634 of the almost 34,000 who applied for freshman admission .
2007 was a year of tremendous growth for OneCommand as the company saw a 160% increase in revenue and grew its customer base by nearly 300%. It also sent out over one hundred million communications on behalf of its customers, equivalent to reaching more than 1/3 of the total US population. 2008 promises further growth with a new set of tools to help auto dealers design and execute powerful and effective multi-channel campaigns that have been proven to increase overall consumer response rates by as much as triple the rate of return of any single channel. About OneCommand (www.callcommand.com/one) OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" by helping its clients to realize significant improvements in loyalty and retention, frequency of visit and overall profitability. In 2007 the Company delivered over 100 million personalized communications on behalf of over 4,000 clients throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . OneCommand's proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging Using voice mail as an alternative to electronic mail, in which voice messages are intentionally recorded, not because the recipient was not available. , mobile messaging, e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. , live call center services, direct mail and a variety of two-way communication Two-way communication is a form of transmission in which both parties involved transmit information. Common forms of two-way communication are:
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