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Case IH introduces a new logo. Says Francois Jourdan, VP Global Mktg and Brand Mgt, "Over time, our brand has become a treasured asset.


Case IH introduces a new logo. Says Francois Jourdan Jourdan may refer to more than one person:
  • Jean-Baptiste Jourdan
  • Louis Jourdan
  • Jourdan (zoologist)
  • Mark Jourdan
See also: Jordan
, VP Global Mktg and Brand Mgt, "Over time, our brand has become a treasured asset. There's a tremendous amount of loyalty to Case IH that's been built through years of hard work by our people, great representation by our dealers, and solid performance by our equipment."

Also, the company announces the new Puma line of tractors. "If the Puma name sounds familiar, it should," says Don Rieser, Sr Dir (1) (DIRectory) A CP/M, DOS and OS/2 command that lists the file names on the disk. See DOS Dir.

(2) (DIR) (Digital Instrumentation R
 Case IH Global Product Mktg Mgmt--tractors. "The Puma name has a proud heritage dating back two decades, when Steiger introduced the Puma 1000 row-crop tractor tractor, in agriculture, vehicle used to pull such equipment as plows, cultivators, and mowers; to power stationary devices such as saws and winches; and to push snowplows and earth-moving implements.  and was revolutionary for its time. Steiger Tractor Steiger was founded near Red Lake Falls, Minnesota, USA by Douglas and Maurice Steiger, brothers who needed a reliable, high-powered, four-wheel drive tractor, in the 1950s. The tractor division of Steiger Farms was moved to Fargo, North Dakota in 1969.  became part of Case IH in 1986.
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Title Annotation:AT CLOSING NEWS
Publication:Agri Marketing
Date:Oct 1, 2006
Words:118
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