Case IH introduces a new logo. Says Francois Jourdan, VP Global Mktg and Brand Mgt, "Over time, our brand has become a treasured asset.

Case IH introduces a new logo. Says Francois Jourdan, VP Global Mktg and Brand Mgt, "Over time, our brand has become a treasured asset. There's a tremendous amount of loyalty to Case IH that's been built through years of hard work by our people, great representation by our dealers, and solid performance by our equipment."

Also, the company announces the new Puma line of tractors. "If the Puma name sounds familiar, it should," says Don Rieser, Sr Dir Case IH Global Product Mktg Mgmt--tractors. "The Puma name has a proud heritage dating back two decades, when Steiger introduced the Puma 1000 row-crop tractor and was revolutionary for its time. Steiger Tractor became part of Case IH in 1986.