Case Design Remodeling, Inc. Renames Its Divisions.Name Change Resonates with Consumers and Reflects Services BETHESDA Bethesda, city, United States Bethesda, uninc. city (1990 pop. 62,936), Montgomery co., W central Md., an affluent residential and commercial suburb of Washington, D.C. The area was settled in the late 17th cent. , Md. -- Case Design Remodeling remodeling /re·mod·el·ing/ (re-mod´el-ing) reorganization or renovation of an old structure. bone remodeling , Inc., the nation's largest full service remodeling organization announced a series of strategic moves at its annual meeting designed to solidify so·lid·i·fy v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies v.tr. 1. To make solid, compact, or hard. 2. To make strong or united. v.intr. its position as the premier home improvement and remodeling company in the Washington Metropolitan area The Washington Metropolitan Area, formally known as the Washington-Arlington-Alexandria, DC-VA-MD-WV MSA is a U.S. Metropolitan Statistical Area (MSA) as defined by the United States Office of Management and Budget (OMB) as of November 2004. . Case's Time and Material (T&M) Division will now be called Case Handyman and the Handyman Division has been renamed Case Remodeling. "From a consumer standpoint The Standpoint is a newspaper published in the British Virgin Islands. It was originally published under the name Pennysaver, largely as a shopping-coupon promotional newspaper, but since emerged as one of the most influential sources of journalism in the , the two name changes are more aligned with the functions and capabilities of each division," says Case Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. Bruce Bruce, Scottish royal family descended from an 11th-century Norman duke, Robert de Brus. He aided William I in his conquest of England (1066) and was given lands in England. Case. Case launched its handyman division in 1992, introducing professional, reliable home repair and maintenance services to consumers. Since that time, the division has seen tremendous growth accounting for more than forty-five percent of Case's annual revenue. As the industry has grown, so have the size of projects and the expectations of consumers. "Because of our growth, the remodeling name accurately reflects our level of services and the scope of work we now provide our clients," says Case. The Case Time and Material Division was created in 1999 in response to consumer need for smaller home improvement projects. However, the handyman name offers a clearer definition because it is a universal remodeling term that easily resonates with consumers. "Conceptually, it will be easier for our clients to make the connection rather than using guess work to determine what T&M means in relation to our services," says Case. The timing of the name change comes on the heels of Case's "Clients for Life Initiative", which has a goal of attracting and retaining repeat clients for business sustainability. Case says, "Past clients are an integral part of his company's future growth." For more information on Case, please visit the website at www.casedesign.com. About Case Founded in 1961 and headquartered in Bethesda, MD, with additional offices in Annapolis/Columbia, MD, Chantilly, VA, and Falls Church Falls Church, independent city (1990 pop. 9,578), NE Va., a residential suburb of Washington, D.C.; inc. as a town 1875, as a city 1948. There is diverse light manufacturing, including telecommunications equipment. , VA., and with over one-hundred eighty franchise territories nationwide, Case is the nation's largest full-service residential remodeling organization. The multiple award-winning firm is committed to improving the quality of life in the Greater Washington Metropolitan area through its Case Cares Program, which identifies and acts upon community initiatives by providing resources, volunteering staff time and donating money to community service organizations. For more information Case Design Remodeling, Inc., please visit www.casedesign.com or call 800-513-2250. |
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