Cascadian Farm Unveils Family-Size, Family-Favorite Organic Veggies.

Business Editors & Food/Lifestyle Writers

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SEDRO-WOOLEY, Wash.--(BUSINESS WIRE)--Oct. 28, 2002

It's no secret that more and more grocery shoppers are choosing to `go organic.' As a matter of fact, more than a third of all households are buying organic foods today. That's why Cascadian Farm, a leading manufacturer of delicious and wholesome organic products, is introducing its new line of 16-ounce Family Size frozen organic vegetables, available in everyone's favorites: Sweet Corn, Garden Peas, Broccoli Cuts, Cut Green Beans and Mixed Vegetables.

Cascadian Farm's organic 16-ounce Family Size Sweet Corn is plump and sweet with the juicy taste of summer. Organic Family Size Garden Peas are tender and full-sized with fresh from the garden taste. Family Size Broccoli Cuts are hearty pieces of organic broccoli picked at the peak of the season. Organic Family Size Cut Green Beans are crispy, fresh and flavorful and Family Size Mixed Vegetables are an organic medley of delicious crisp carrots, tender peas, and golden corn.

"Once again, Cascadian Farm meets consumer demand for more delicious organic options," says John DePaolis, head marketing guy for Cascadian Farm. "Consumers expect family size portions of frozen vegetables, and an increasing number of families are opting for the benefits of organics," he adds. "Our new value-packed, 16-ounce family size bags of frozen organic veggies offer a combination of convenience, purity and home-style taste and make a perfect addition to any meal year round."

Cascadian Farm's new line of 16-ounce Family Size organic vegetables are available in grocery stores and natural food stores. Prices will range between $1.99 and $2.69 per bag, depending on the variety.

All Cascadian Farm products are produced without the use of synthetic pesticides or synthetic chemicals. By providing consumers the ability to choose organic products, Cascadian Farm remains committed to a safe, healthy world.

Cascadian Farm, founded in 1972 by Gene Kahn, and Muir Glen are a part of Small Planet Foods, a business unit of General Mills, Inc. Small Planet Foods produces more than 150 organic food items that span eight organic food categories: frozen vegetables, frozen fruit, frozen meals and entrees, fruit spreads and cereal marketed under the Cascadian Farm brand; and canned tomatoes, pasta sauces and salsas marketed under the Muir Glen brand. Small Planet Foods' products are sold nationwide in natural food stores and select supermarkets. For more product or recipe information, please visit the Small Planet Foods website at www.smallplanetfoods.com.

Cascadian Farm...Taste You Can Believe In(TM)

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