CascadeWorks Names Len D'Amico Vice President of Marketing.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--Nov. 13, 2000 CascadeWorks Inc., the pioneer of hosted software applications for services e-procurement, today announced the appointment of Len D'Amico as vice president of marketing. In this position, Mr. D'Amico will be responsible for driving CascadeWorks' marketing strategy and managing product marketing, product management, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and partner alliances. Mr. D'Amico joins CascadeWorks from Bidcom, an engineering, building and real estate e-business services provider, where he served as vice president of e-commerce. At Bidcom, he spearheaded the successful launch of its Marketplace, which resulted in it being named one of the top 20 vertical exchanges by AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12. Research in 2000. "As CascadeWorks continues to ramp its customer and partner base by providing leading edge, customer-focused services e-procurement solutions, it's critical for us to have someone of Len's caliber driving our marketing efforts," said Diana Jovin, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CascadeWorks. "With more than twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights. 2. of experience in the software industry, specifically at high-growth, start-up companies, Len will be a tremendous asset to CascadeWorks." Prior to Bidcom, Mr. D'Amico was director of product management for RightWorks, where he helped launch their suite of complex e-business applications that power the operations of global corporations and trading exchanges. Preceding his tenure at RightWorks, he was director of worldwide product management at FileNET, the leader in document and Web content management solutions. At FileNET, Mr. D'Amico was responsible for the company's product strategy and launch of its initial Web-based applications. Mr. D'Amico holds a BA from Lafayette College Lafayette College is a private coeducational liberal arts college located in Easton, Pennsylvania, USA. The school, founded in 1826 by citizens of Easton, first began holding classes in 1832. in Pennsylvania. About CascadeWorks CascadeWorks provides solutions for the services e-procurement market. The flagship application, CascadeWorks(TM) Clarity, streamlines the complex processes involved in procuring and managing a company's contingent workforce. CascadeWorks' charter customers include Autodesk and Inktomi. Based in San Francisco, CA, CascadeWorks is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with venture capital backing from New Enterprise Associates (NEA NEA abbr. 1. National Education Association 2. National Endowment for the Arts NEA (US) n abbr (= National Education Association) → Verband für das Erziehungswesen ). For more information, please visit: www.cascadeworks.com. |
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