Caruso Joins Pure Lip's Advisory Board of Directors; Online Lipcare Company Taps Information Technology Expert.LOS ANGELES--(BUSINESS WIRE)--Oct. 26, 1999-- Pure Lip, Inc., the online lipcare company, has appointed Scott L. Caruso to its Advisory Board of Directors. The appointment is effective immediately. "Pure Lip's mission is to provide premium lipcare solutions via the Internet at www.purelip.com," said Pure Lip founder and chairman Robert M. Moffitt. "Through Scott's strategic and technical acumen, we will refine the presentation of our specialized content, while providing the highest level of online customer service in our category." Mr. Caruso is President of HotSpare, Inc., an information technology consulting Information technology consulting (IT consulting or business and technology services) is a field that focuses on advising businesses on how best to use information technology to meet their business objectives. company he founded after leaving Verio (Nasdaq:VRIO VRIO Virtual Reality Input Output ), the world's largest Web-hosting company. Mr. Caruso joined Verio through its acquisition of Compute/Network Intensive, the Irvine, Calif.-based technical consulting firm that he co-founded in 1994 and the region's leading Internet service provider Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. . At Compute/Network Intensive, he led technical projects for such clients as Sun Microsystems (Nasdaq:SUNW SUNW Sun Microsystems, Inc (former stock symbol; now JAVA) SUNW Stanford University Network Workstation (Sun Microsystems, Inc) ), Broadcom Corporation (Nasdaq:BRCM BRCM Broadcom Corporation (stock abbreviation, AMEX) BRCM Master Chief Boilermaker (USN rating) ), Conexant Systems (Nasdaq:CNXT), FedEx (NYSE NYSE See: New York Stock Exchange :FDX), and NASA NASA: see National Aeronautics and Space Administration. NASA in full National Aeronautics and Space Administration Independent U.S. . "Providing strategic and technical guidance to rapidly growing, well-positioned companies is exciting," said Mr. Caruso. "Pure Lip has developed the best products in their category. And they are further distinguishing themselves by delivering these solutions directly to the consumer through an empowering and personal relationship." Based in Los Angeles, privately-held Pure Lip, Inc. designs, develops and distributes lipcare solutions direct to the consumer exclusively online at www.purelip.com. Its innovative first product, Pure Lip Prevention(TM), is an all-natural, non-prescription cold-sore preventative. Future Pure Lip operational initiatives include more expansive information on lip physiology and conditions, website architecture for two additional products, and a streamlined e-commerce process. |
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