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Cartoon Network New Media Maximizes Social Gaming with Mini Match.


Virtual world built around social gaming Social gaming commonly refers to playing games as a way of social interaction, as opposed to playing games in solitude, like some card games (solitaire) and the single-player mode of many video games.  is free to explore at CartoonNetwork.com

ATLANTA -- Cartoon Network For Cartoon Network outside of the United States, see .
Cartoon Network is a cable television network created by Turner Broadcasting which primarily shows animated programming.
 New Media today announces Mini Match, an action-packed virtual world that offers adventure on a whole new scale. Mini Match features a vibrant 3-D-rendered world where players can challenge their friends in multiplayer games See multiplayer gaming. , start impromptu "tag" battles, work together to solve social puzzles and enjoy a unique, unfolding mystery about the microscopic world in which Mini Match is set. After "mini-mizing" themselves into customizable avatars, players can navigate intricately designed environments based on adventure themes in Cartoon Network shows including lost cities Lost Cities is a 60-card card game, designed in 1999 by game designer Reiner Knizia and published by several publishers. The objective of the game is to mount profitable expeditions to one or more of the five lost cities (the Himalayas, the Brazilian Rain Forest, the Desert , haunted jungles, underwater bases and more.

Mini Match is one of the few virtual world destinations to focus on multi-player match-ups in a social gaming environment, along with the inherent chat and exploration features. The two-player Mini Match games are easily accessible, intuitive to play and branded to popular Cartoon Network content. Kids earn reward points for playing games, and they can use these reward points for further avatar customization and in-game abilities.

"Mini Match opens up a whole new world of gaming to our online audience," said Paul Condolora, senior vice president, digital for Turner Broadcasting System Turner Broadcasting System, Inc. (often abbreviated TBS Networks or TBS, inc.) is the company managing the collection of cable networks and properties started by Robert Edward "Ted" Turner from the mid-1970s to the late-1990s.  Inc.'s Animation, Young Adults and Kids Media Group. "The action-adventure theme complements some of our most popular shows and provides kids with a safe virtual destination for social gaming. Kids can come and enjoy the multiplayer games or insert themselves into the fabric of the Mini Match story by joining the ranks of ninjas, pirates, space pilots and other characters, customizing their 'Minis' with the gear those adventurous characters bring."

At launch, Mini Match features four distinct game-play environments: Haunted Garden, Tower of Heroes, Underwater Lab and Alien Zoo. As they explore each setting, Mini Match players can interact with other "Mini-zens" by playing action-packed multiplayer games featuring characters from fan favorite shows such as Ben 10 and Foster's Home for Imaginary Friends Foster's Home for Imaginary Friends (sometimes called Foster's for short, and abbreviated as "FHIF"/"FHFIF") is an Emmy Award-Winning American animated television series created and produced at Cartoon Network Studios by animator Craig McCracken, who also created . Players can chat with one another using a custom dictionary that allows only kid-appropriate words and phrases Words and Phrases®

A multivolume set of law books published by West Group containing thousands of judicial definitions of words and phrases, arranged alphabetically, from 1658 to the present.
. By chatting, players can also work together to discover more about the overarching o·ver·arch·ing  
adj.
1. Forming an arch overhead or above: overarching branches.

2. Extending over or throughout: "I am not sure whether the missing ingredient . . .
 fantasy storyline Noun 1. storyline - the plot of a book or play or film
plot line

plot - the story that is told in a novel or play or movie etc.; "the characters were well drawn but the plot was banal"
 of the Mini Match world and earn new avatar gear, some of which will help players navigate different parts of the Mini Match landscape.

About Cartoon Network New Media

Cartoon Network New Media is responsible for the production of Cartoon Network's popular Web sites, which include CartoonNetwork.com, ToonamiJetstream.com, Awesomehouseparty.com and CartoonNetworkYa.com (the Spanish-language site for kids). These sites are some of the most popular entertainment sites in the world for kids, currently attracting an average of more than 5 million unique users each month in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  (Nielsen//NetRatings). The top attraction is their roster of games, which drew more than 2 billion game plays in 2007. In addition, Cartoon Network New Media is the creative force behind Cartoon Network's video-on-demand offerings, interactive TV and mobile offerings, which include partnerships with such major carriers as Sprint, AT&T and Verizon.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m. to 6 a.m. Monday through Saturday and 10 p.m. to 6 a.m. Sunday (ET, PT), Cartoon Network shares its channel space with Adult Swim Adult Swim is the name for an adult-oriented television programming network. It shares channel space with Cartoon Network in the United States, featuring absurdist and often ribald comedy, in contrast to the much tamer child and pre-teen oriented daytime Cartoon Network. , a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
COPYRIGHT 2008 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Jul 1, 2008
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