Cartoon Network New Media Invites Kids to Rule After School with Master Control.Starting Sept. 24 Kids Can Join Interactive Teams at CartoonNetwork.com Where They Will Vote for Their Favorite Shows; Winners Gain Domination over the Network's after-School Airwaves airwaves Noun, pl Informal radio waves used in radio and television broadcasting ATLANTA -- Just in time to take some of the sting out of back-to-school season, Cartoon Network For Cartoon Network outside of the United States, see . Cartoon Network is a cable television network created by Turner Broadcasting which primarily shows animated programming. New Media launches the 15-week first season of Master Control on Sept. 24. Master Control is an unprecedented multiplatform initiative that gives kids control over the after-school time block on Cartoon Network and builds an engaging fan network online at CartoonNetwork.com. As Master Control kicks off, fans can visit CartoonNetwork.com and join one of three Master Control teams. Team members can vote online for which Cartoon Network show they'd like to see air Monday through Thursday in the 5:30 p.m. program slot. The team that casts the most votes each Friday decides the entire 4:00 p.m. to 6:00 p.m. programming block for that day (all times are ET, PT). "We are committed to delivering multiplatform activities that will spark engagement and empowerment em·pow·er tr.v. em·pow·ered, em·pow·er·ing, em·pow·ers 1. To invest with power, especially legal power or official authority. See Synonyms at authorize. 2. for the Cartoon Network audience," said Paul Condolora, senior vice president and general manager of Cartoon Network New Media. "Master Control does that and offers a Cartoon Network twist to online voting for television programming." Master Control teams will have home pages that serve as virtual clubhouses with themed logos in addition to branding that will carry through to network promotions and on-air bumpers. At launch, kids can choose to join one of three Master Control teams, switching allegiances as they like throughout the season. In the spirit of fun and over-the-top adventure, the teams are: Shadowmark: Stealthy stealth·y adj. stealth·i·er, stealth·i·est Marked by or acting with quiet, caution, and secrecy intended to avoid notice. See Synonyms at secret. and mysterious, Shadowmark achieves its goals by any means necessary By any means necessary is a translation of a phrase coined by the French intellectual Jean Paul Sartre in his play Dirty Hands. I was not the one to invent lies: they were created in a society divided by class and each of us inherited lies when we were born. . Vikinators: Fiercely competitive warriors, the Vikinators never back down. Blastadons: Elite warlocks by birthright birth·right n. 1. A right, possession, or privilege that is one's due by birth. See Synonyms at right. 2. A special privilege accorded a first-born. , Blastadons wield wield tr.v. wield·ed, wield·ing, wields 1. To handle (a weapon or tool, for example) with skill and ease. 2. To exercise (authority or influence, for example) effectively. See Synonyms at handle. powerful and ancient magic. "The team home pages will serve as a rallying point Noun 1. rallying point - a point or principle on which scattered or opposing groups can come together point - a brief version of the essential meaning of something; "get to the point"; "he missed the point of the joke"; "life has lost its point" for members," said Art Roche, Cartoon Network New Media creative director. "We think kids will love the interactive element of competing against other teams. Fans really will control the destiny of everything, working together to beat their opponents from week to week." As the Master Control season progresses, Cartoon Network will roll out more team-themed activities and extras, culminating in a tournament-play round, the winner of which gains even more days of control over the network lineup A criminal investigation technique in which the police arrange a number of individuals in a row before a witness to a crime and ask the witness to identify which, if any, of the individuals committed the crime. . About Cartoon Network New Media Cartoon Network New Media is responsible for the production of Cartoon Network's popular Web sites, which include CartoonNetwork.com, ToonamiJetstream.com, Awesomehouseparty.com and CartoonNetworkYa.com (the Spanish-language site for kids). These sites are some of the most popular entertainment sites in the world for kids, currently attracting an average of more than 6 million unique users each month in the U.S. (Nielsen//NetRatings). The top attraction is their roster of games, which drew more than 2 billion game plays in 2006. In addition, Cartoon Network New Media is the creative force behind Cartoon Network's video-on-demand offerings, interactive TV and mobile offerings, which include partnerships with such major carriers as Sprint, Cingular and Verizon. About Cartoon Network Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System Turner Broadcasting System, Inc. (often abbreviated TBS Networks or TBS, inc.) is the company managing the collection of cable networks and properties started by Robert Edward "Ted" Turner from the mid-1970s to the late-1990s. , Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m. to 6 a.m. Monday through Saturday and 10 p.m. to 6 a.m. Sunday (ET, PT), Cartoon Network shares its channel space with Adult Swim Adult Swim is the name for an adult-oriented television programming network. It shares channel space with Cartoon Network in the United States, featuring absurdist and often ribald comedy, in contrast to the much tamer child and pre-teen oriented daytime Cartoon Network. , a late-night destination showcasing original and acquired animation for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry. |
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