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Cartoon Network New Media Creates 'CallToons' A Revolutionary New Mobile Application.


Patent Pending Technology Allows Cartoon Network For Cartoon Network outside of the United States, see .
Cartoon Network is a cable television network created by Turner Broadcasting which primarily shows animated programming.
 Characters' Personalities to Take Over Mobile Phone

Application Developed by Cartoon Network New Media and Turner R&D in Consultation with Ericsson Er·ics·son   , John 1803-1889.

American engineer and inventor who built the first ironclad warship, the Monitor (1862), which engaged the Confederate Merrimack in a famous naval battle of the Civil War (March 9, 1862).
 Regarding Concept Refinement and Content Delivery Technology

LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- Cartoon Network New Media announced today it has created CallToons, a new mobile application that integrates smart technology with entertainment, essentially allowing Cartoon Network characters to take over a mobile phone. Using patent pending technology, CallToons creates an unparalleled user experience that replaces ordinary mobile phone functions (such as ringtones and wallpapers) with an all-encompassing entertainment platform provided by the users' favorite character. At launch, CallToons will feature characters from Cartoon Network and Adult Swim Adult Swim is the name for an adult-oriented television programming network. It shares channel space with Cartoon Network in the United States, featuring absurdist and often ribald comedy, in contrast to the much tamer child and pre-teen oriented daytime Cartoon Network. , and will be offered as separate services for each brand. CallToons is targeted to be available to consumers in Q4 2007.

"CallToons extends our fans' relationship with our characters in a personal and interactive way through a mobile phone," said Paul Paul, 1901–64, king of the Hellenes (1947–64), brother and successor of George II. He married (1938) Princess Frederika of Brunswick. During Paul's reign Greece followed a pro-Western policy, and the Cyprus question was temporarily resolved.  Condolora, senior vice president and general manager for Cartoon Network New Media. "With this application, we are developing a novel approach to the mobile experience. CallToons is a natural next step for the company and offers limitless cross-platform entertainment possibilities with cartoon cartoon [Ital., cartone=paper], either of two types of drawings: in the fine arts, a preliminary sketch for a more complete work; in journalism, a humorous or satirical drawing.  characters, celebrities, sports figures and beyond."

"CallToons does more than set a character's voice to a ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important. . CallToons allows a character's personality to take over the mobile phone's functionality so that they actually interact with the user and incoming callers in a unique way," said Ross Ross , Sir Ronald 1857-1932.

British physician. He won a 1902 Nobel Prize for proving that malaria is transmitted to humans by the bite of the mosquito.
 Cox, Senior Director of Entertainment Products, Cartoon Network New Media.

Cartoon Network New Media developed CallToons in conjunction with Turner Platform R&D, and has been in discussions with Ericsson (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ERIC) regarding concept refinement and content delivery options. The technology takes Cartoon Network New Media into mobile licensing as the product will be available to non-Turner companies in the future.

CallToons ties together popular mobile content such as ringtones, ringbacks, wallpapers, and audio and text alerts into a character-driven narrative experience unlike any mobile content offering available on the market today. Cartoon Network New Media will introduce additional functionality to the CallToons application in the coming months.

About Cartoon Network New Media

Cartoon Network New Media is responsible for the production of Cartoon Network's popular Web sites, which include CartoonNetwork.com and CartoonNetworkYa.com (the Spanish-language site for kids). CartoonNetwork.com is one of the most popular entertainment sites in the world for kids, attracting more than 5 million unique users each month (Nielsen NetRatings). Its top attraction is its roster of games, which drew more than 2 billion game plays in 2006.

In addition, Cartoon Network New Media is the creative force behind Cartoon Network's video-on-demand offerings, interactive TV and mobile offerings, which include partnerships with major carriers including Sprint, Cingular and Verizon.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System Turner Broadcasting System, Inc. (often abbreviated TBS Networks or TBS, inc.) is the company managing the collection of cable networks and properties started by Robert Edward "Ted" Turner from the mid-1970s to the late-1990s. , Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT) Sunday-Thursday, Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

About Ericsson

Ericsson is shaping the future of Mobile and Broadband Internet See broadband.  communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world. Read more at www.ericsson.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 14, 2007
Words:610
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