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Cartoon Labels for Shippams.


Sleeve labels, featuring cartoon characters, have been chosen for use by spread producers Shippams for products aimed at the toddler market.

The Chichester-based manufacturers have worked with Decorative Sleeves Ltd, tel:0155 376 9319, on four separate labels for use on two new organic spreads - Organic chicken and Organic vegetable. Two sleeve labels were created with adults in mind but the remaining designs are aimed at young children.

The sleeve labels for children feature cartoon chicken and celery celery, biennial plant (Apium graveolens) of the family Umbelliferae (parsley family), of wide distribution in the wild state throughout the north temperate Old World and much cultivated also in America. , potato, carrot and onion and kidney bean kidney bean

phaseolusvulgaris.
 characters in bright primary colours primary colours
Noun, pl

1. Physics the colours red, green, and blue from which all other colours can be obtained by mixing

2. Art the colours red, yellow, and blue from which all other colours can be obtained by mixing
. Attractive photographs of the products in use are featured on the two sleeves for adults, which are designed for mainstream market appeal rather than the niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.
 often associated with organic products.

The full length sleeve labels extend over the closures to provide tamper-evidence and create two completely different brand identities with just one style of container. A specially designed perforation per·fo·ra·tion
n.
1. The act of perforating or the state of being perforated.

2. An abnormal opening in a hollow organ or viscus, as one made by rupture or injury.


Perforation
A hole.
 allows the tamper-evident strip to be removed during use, while the body of the label remains intact.

These sleeve labels are gravure printed on 50 micron PET using eight colours. The cartoon characters are recreated in high density gold, brown, orange, green and red inks red ink Health administration A popular term for financial losses. Cf in the Black.  against a vivid yellow background. Warm organic colours are used in a full range of halftones for the photographic detail on the spreads for adults. List of ingredients, nutritional details and a bar-code, as well as the Soil Association Organic Standard logo are all displayed on the small 75g jar..
COPYRIGHT 2000 Food Trade Press Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000 Gale, Cengage Learning. All rights reserved.

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Article Details
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Publication:Food Trade Review
Article Type:Brief Article
Geographic Code:4EUUK
Date:May 1, 2000
Words:246
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