Carton Donofrio Partners Unveils New National Print Campaign for Walden University.BALTIMORE -- New Ads Featured in Time, Newsweek, The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times and The New Yorker Among Other Notable Media Outlets New print advertisements created by Carton Donofrio Partners (CDP CDP (cytidine diphosphate): see cytosine. (1) (Certificate in Data Processing) An earlier award for the successful completion of an examination in hardware, software, systems analysis, programming, management and accounting, ) for Walden University Walden University is a private, for-profit, specialized distance learning institution of higher learning. Headquartered in the Mills District in Minneapolis, Minnesota, Walden University embraces a post-baccalaureate educational system. broke last Monday, February 28. Walden's national print campaign is part of a comprehensive branding initiative that CDP is developing as the online university's agency of record. The ads will appear in national print outlets and industry specific vertical publications. The messages communicated in the ads deliver on Walden's brand promise, to help professionals advance positive social change. The new tagline, "A higher degree. A higher purpose," is included in all print advertisements. The media buy includes placements in such distinguished publications as: The New York Times, Time, Newsweek, O Magazine, The New Yorker and Black Enterprise. "This new print campaign seeks to tap into the desire within a lot of people to make a more meaningful impact on our society," said Chuck Donofrio, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Carton Donofrio Partners. "Walden University empowers busy adults to pursue advanced degrees by providing an online program that is accessible and manageable. The media schedule for this new campaign is aggressive and one that will help Walden speak directly to its target audiences." The print ads introduce several new headlines for the brand, one of which reads: "As your Knowledge Grows, Your Influence Multiples." The key take-away take·a·way n. 1. A concession, as in a lower level of health benefits, made by a labor union to a company in negotiating a new contract. 2. is that the impact of a degree from Walden University transcends the person earning the degree. It affects many around the degree-holder enabling that person to create positive change in their community. The new print campaign kicks off an overall branding program, which includes interactive design, e-newsletter design, online banner design, direct mail design and strategic consulting. "We are excited to introduce our new print campaign in such a highly visible marketplace," said Leslie DaCruz, Division Vice President, Marketing and Product Management for Laureate Online Education and Walden University. "Carton Donofrio Partners has helped us solidify our brand position and has developed a strategic campaign with a clear focus. The goal of this campaign is to generate awareness for Walden among adults across the country who are interested in advanced degrees." Carton Donofrio Partners, Inc., is a full-service marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales firm that provides advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , interactive media, brand consulting, customer experience design, and market research services. Carton Donofrio's Context-Based Research Group subsidiary is a global research company that uses a proprietary network of 3,500 anthropologists around the world to uncover consumer and cultural trends. The Baltimore-based agency's global capabilities are further expanded through its partnership in Worldwide Partners, the largest strategic business network of independent, owner-operated marketing and communications firms. For more information about Carton Donofrio Partners, visit www.cartondonofrio.com. About Walden University Since 1970, Walden University has offered working professionals the opportunity to earn advanced degrees through distance learning. Today, this comprehensive, online university -- accredited accredited recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria. accredited herds cattle herds which have achieved a low level of reactors to, e.g. by the Higher Learning higher learning n. Education or academic accomplishment at the college or university level. Commission and a member of the North Central Association -- offers master's and doctoral degrees in education, psychology, management, and health and human services Noun 1. Health and Human Services - the United States federal department that administers all federal programs dealing with health and welfare; created in 1979 Department of Health and Human Services, HHS , as well as bachelor's completion programs in business. For more information, visit http://www.waldenu.edu. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion