Cartesis Achieves 500% Increase in Lead Generation Results with Eloqua.TORONTO -- Business Performance Management (BPM (Business Process Management) A structured approach that models an enterprise's human and machine tasks and the interactions between them as processes. BPM software provides users with a dashboard interface that offers a high-level view of the operation that typically ) Software Company Improves Lead Acquisition and Conversion Rates with Eloqua Marketing and Sales Conversion Suite Business performance management (BPM) software company Cartesis needed to improve the quality and effectiveness of its lead generation efforts in order to accelerate its growth in the fast-growing, highly competitive market for enterprise financial and performance management systems. Cartesis turned to marketing and sales automation Sales Automation - Sales Force Automation experts, Eloqua Corporation, to help it improve its ability to identify, track, qualify, distribute and convert leads into sales. Using Eloqua's Marketing and Sales Conversion Suite, Cartesis was able to integrate its marketing and sales organizations, automate To turn a set of manual steps into an operation that goes by itself. See automation. its lead generation process, and increase its opt-in database of prospects significantly -- resulting in a 500% percent increase in lead generation results in less than 6 months. Cartesis needed a tool that would help create synergies between its marketing and sales departments and improve the process of generating leads, qualifying prospects, distributing opportunities and prioritizing sales follow-up follow-up, n the process of monitoring the progress of a patient after a period of active treatment. follow-up subsequent. follow-up plan . It also needed to build out an opt-in database of qualified prospects to which they could send ongoing communications to seed future sales. "As part of an overall effort to streamline and improve our marketing and sales functions, we were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a tool to help us more effectively leverage email and online marketing," said Alan Ginsberg, director of North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. marketing for Cartesis. "We implemented Eloqua in the Fall of 2003 and have achieved very positive results to date. Eloqua enables us to create and deploy highly effective permission-based email marketing campaigns -- and it gives us valuable insight into response activity which helps us to better target and prioritize pri·or·i·tize v. pri·or·i·tized, pri·or·i·tiz·ing, pri·or·i·tiz·es Usage Problem v.tr. To arrange or deal with in order of importance. v.intr. our sales follow-up and conversion efforts." Cartesis uses Eloqua's Marketing and Sales Conversion Suite to automate its lead generation process and accelerate the sales cycle. Eloqua Marketing Conversion enables Cartesis' marketing team to track and analyze website visitor behavior and create and deliver automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. , customized and relevant emails. Cartesis is also currently launching a second phase of the solution that will integrate their marketing response data into their CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. system (Salesforce.com), and will use Eloqua Sales Conversion Suite to automatically provide the sales team with prospect behavior and interest data that can be used to create and deliver targeted customized follow-up emails. "Companies in competitive markets that have complex solutions or long sales cycles see dramatic sales efficiency improvements when using Eloqua to establish a measurable, repeatable, cost-effective process for lead generation," said Mark Organ, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Eloqua Corp. "Cartesis' 500% increase in lead generation results and significant increase in its opt-in database are typical of the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). that our customers achieve." The award-winning Eloqua Conversion Suite is designed to deploy quickly and easily, and is comprised of four hosted modules: Marketing Conversion, which enables marketers to track online and offline campaigns in real-time; Sales Conversion, which provides sales professionals with real-time prospect behavior and interest data, and digital collateral distribution capabilities; Site Conversion, which offers website traffic analytics and web-based chat; and Hypersite, which creates individual, profile-driven website content for customers and prospects. To meet the demands of larger organizations, Eloqua offers Conversion Suite Enterprise Edition, an advanced solution that unifies all the Conversion Suite modules along with enterprise applications such as CRM. This comprehensive suite bridges departmental boundaries and enables marketing and sales departments to work in unison u·ni·son n. 1. Music a. Identity of pitch; the interval of a perfect prime. b. The combination of parts at the same pitch or in octaves. 2. . About Eloqua Corporation Founded in 1999, Eloqua Corporation is a leading provider of marketing and sales automation solutions and services for businesses demanding measurable and repeatable revenue increases from otherwise static customer data. Eloqua's award-winning technology platform enables sales and marketing organizations to maximize their efforts, acquire and build effective relationships with customers and prospects, and embrace the full power of customer relationship management (CRM) applications. For more information, please visit www.eloqua.com or dial 866-FAST-ROI (327-8764). About Cartesis Cartesis provides CFOs with a unique business performance management solution to deliver the whole "story behind the numbers" with unparalleled clarity and insight. Leading multinational companies around the globe rely on Cartesis software applications to get the full picture and offer timely and relevant information to their stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. . The company maintains offices in Brussels, Frankfurt, London, Madrid, Norwalk, CT, Paris, Tokyo and Utrecht. Cartesis products give global companies the analytic capacity In complex analysis, the analytic capacity of a compact subset K of the complex plane is a number that denotes "how big" a bounded analytic function from  can become. and the flexibility they need to assess the rapid changes in their
market places. One in five of the Fortune Global 100 and more than 30%
of the Financial Times European 100 use Cartesis solutions to obtain
unprecedented command over their financial information and processes.
www.cartesis.com
|
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion