Carter Eskew joins Robinson Lake Sawyer Miller; company to create advocacy, corporate image advertising firm.

WASHINGTON--(BUSINESS WIRE)--April 27, 1995--Robinson Lake Lerer Montgomery/Sawyer Miller (RLSM) today announced that Carter Eskew will join the firm as a partner and will establish a corporate and issues advocy advertising subsidiary to be called Bozell Eskew. Eskew -- a founder of the Washington political media consulting firm Grundwald, Eskew and Donilon, and a former partner in the firm Squier-Eskew -- has been an adviser to a number of prominent political figures, including Vice President Albert Gore, Jr., and Sen. Christopher J. Dodd (D-Ct.)

Eskew brings a unique perspective to the new firm, which will service a hybrid market by marrying communications management and political advertising. "Carter's ability to combine communications management and political advertising brings a critical new dimension to Robinson Lake," said Jim Lake, the RLSM partner in charge of the Washington, D.C. office. "He has an exceptional record in assessing public opinion, mobilizing support and winning tough political fights -- skills that our corporate and government clients increasingly need today, when issues are often decided in the court of public opinion."

Charles D. Peebler, Jr., chief executive officer of Bozell, Jacobs, Kenyon & Eckhardt Inc. (BJK&E), RLSM's parent company, said BJK&E and RLSM plan to put their combined resources behind the new advertising company. "Carter Eskew is joining us to redefine the specialty of corporate image and advocacy advertising. As the political strategist behind so many campaigns and one of the most creative minds in the business, no one is better able than Carter to achieve this goal."

Eskew stated, "More and more, businesses realize that their images, and even their products, are affected by the political process. There is a growing need for an advertising firm that specializes in helping businesses pursue their objectives in the political marketplace.

"RLSM, with some of the greatest innovators in the political, communications and advertising communities, offers the best possible environment in which to build such a firm. I am truly excited about our potential for delivering added value to our clients through imaginative new approaches that cut through the clutter and noise on the political scene today and get their messages across."

RLSM partner Jack Leslie noted, "The creative and strategic skills of Carter Eskew -- added to the range of communications management services of RLSM and our Strategic Alliances and Bozell Public Relations subsidiaries, and the resources of a $3 billion advertising agency like Bozell -- build on the competitive advantage our organization can offer clients and position us to seize on the growing demand for advocacy advertising."

Robinson Lake Lerer Montgomery/Sawyer Miller is a holding company with subsidiaries in the communications field. They include: Robinson Lake Sawyer Miller, a communications management firm specializing in strategic counseling, crisis communications, issue management, financial communications, and international affairs; KRC Research and Consulting, a public opinion research firm; Bozell Public Relations, a corporate, media relations and product marketing agency; and The Strategic Alliances Group, a grassroots consulting firm. The company has offices in New York, Washington, Boston and Chicago.

BJK&E, which has annual revenues of $3 billion, has offices in more than 50 nations. BJK&E's subsidiaries also include Bozell Worldwide Inc. the world's 14th-largest advertising firm.

CONTACT: Robinson Lake Sawyer Miller

Lance Morgan, 202/739-0285